INTRODUCTION Competitive advantage(CA) is an advantage competitors gain by providing or offering customers or consumers greater value for their money through product and service differentiation or through lower prices. Maintaining competitive advantage is crucial to many businesses or organizations’ success in order to survive in the market. Competitive advantage is characterized by superior performance which could be an attribute to outperform the competitors whether current or potential; or gaining
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Advertising and News Brian D. Smith Sr. BCOM 426 July 1‚ 2013 The advertising and news environments in media communications are catered to the interests of the targeted audience. Companies advertise toys on channels that children watch as a means of influencing them to ask their parents to buy a specific item. Advertisements on a channel that broadcasts programs about the outdoors will have the products that are most interesting to people who enjoy the outdoor experience. “This language
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customers want a product like the iPhone‚ the demand curve shifts to the right. Family‚ friends and colleagues can have a strong influence on a person’s choice of cell phone. When friends and family members have an iPhone‚ the consumer is more likely to purchase the phone because everyone else is getting it and speaking of the new cell phone. This type of “word of mouth” advertisement is free and beneficial to Apple Inc. Apple Inc. marketing strategies caused the iPhone to become very popular and its
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as T-Mobile‚ AT&T‚ and Verizon just to name a few. Smartphones have different types of customizable options and phone specific applications that make them unique. The iPhone 4G and the HD7 are marketed and developed by two popular companies. Apple creates the iPhone series a leading touchscreen smartphone line. The iPhone implements the function ability of a mobile phone‚ camera and there trademark the iPod all in one phone. On the other hand the HD7 is developed by a rival in the computer scene
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Following are few of the most famous inventions of the 21st century. See all 5 photos Ginger or Segway Transporter Ginger is a brilliant invention created by Dean Kamen in the year 2001. There was a bit of mystery around this invention but once it was demonstrated‚ its ability was appreciated worldwide. The Segway transporter is an electric power transportation machine. It is basically a personal human transporter; it uses five gyroscopes and built in computer. The segway can move at a speed
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cell-phone without any cords being connected to your device. First you will need to get the power mat case in order for the power mat to be compatible with your device. Currently the cases are only out for Samsung Galaxy Series as well as the Apple iPhone 4(s) and 5. Connect your Power mat to the electrical outlet which will then create a small magnetic field on the device. Simply place your device on the mat it will start charging. Using SMART technology it knows how much power to send and when to
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smartphones and laptop computers. The iPad runs on iOS‚ the same operating system used on Apple ’s iPod Touch and iPhone‚ and can run its own applications as well as iPhone applications. Without modification‚ the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPad ’s web browser). Like iPhone and iPod Touch‚ the iPad is controlled by a multitouch display—a departure from most previous tablet computers‚ which
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they design Macs‚ the best personal computers in the world and they lead the digital music revolution with their iPods and iTunes online stores. The mission statement also says that the company has reinvented the mobile phone with their revolutionary iPhone and that they define the future of mobile media and computing devices with the iPad. The goal of this company is to make the best mobile product from their phone. Remember what Steve Jobs said when people asked him about the purpose of this company
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products and services include the iPhone‚ iPad‚ Mac‚ iPod‚ a portfolio of consumer and professional software applications‚ and operating systems. The company also sells and delivers digital content and applications through the iTunes Store. In 2011‚ the company‚ as part of a consortium‚ acquired Nortel Networks Corporation’s patent portfolio. In February 2012‚ the Company also acquired the app-search engine Chomp (Reuters). In June 2007‚ Apple launched the iPhone‚ which combines a mobile phone‚ an
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world. 3.1.1 Major competitor Samsung’s biggest current competition in hand phone department is Apple. The two giants has been involved in many lawsuits since Samsung launched its’ Galaxy series. It has an identical user-interface to the Apple Iphone as well as similar functions‚ such as a fully functional touch screen and many programs or “Apps”. While Apple users can download from iTunes‚ Samsung users download from Google-Play‚ right on their mobile phones. Apple has also sued Samsung over
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