Aloha Products Evaluation of the current management control syste Aloha Products maintains a centralized control system. This includes the purchase of raw materials‚ marketing and sales. This management control structure does not give the plant managers control on any of the major activities of a production facility. According the case information‚ the plant manager does not control the green beans purchase‚ production schedule or the production mix‚ nor do they have control over sales or marketing
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forefront of innovation‚ it must develop ways of making that strategy work. Being innovative does not just involve using the expertise of market researchers‚ scientists and product developers to create new products. It also involves using the capabilities of everyone within an organization to generate the processes that help the new product to reach the market quickly and efficiently. It is after all people who innovate and not companies‚ and they need the right environment‚ which provides both support and
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PRODUCT MIX A product mix is the set of all products and items that a particular seller offers for sale to buyers. Product mix has a certain width‚ length‚ depth‚ and consistency. Width: No. of different product lines e.g. P& G carries width of five lines- Detergents‚ Bath soaps‚ Toothpaste‚ Disposable Diapers‚ Paper Tissues. Length: Total no. of items in its product mix. Depth: No. of variants of each product in the line. Consistency: refers to how closely related the various product
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Comparing Smart Phones: iPhone and Android Over the last decade‚ electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers‚ and have studied the average consumer to find endless ways to improve the cellular phone. As a result‚ the smart phone was born. With their ability to provide users with instant access to communication‚ entertainment‚ Internet access‚ calendar‚ news‚ social media‚ and much more‚ the smart phone revolutionized and shifted the path
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Socket | Product Line Product line refers to a group of products that are closely related because they function in a similar manner‚ are sold to the same customer groups‚ are marketed through the same types of outlets‚ or fall within given price ranges. ACI Limited Produces 5 lines of products. 1. Product Line of Household Insecticides: Household Insecticides contains 3 types of products. 2. Product line of Antiseptic & Personal care: Antiseptic & Personal care product
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PCRA aims at making oil conservation a national movement. As part of its mandate‚ PCRA is entrusted with the task of creating awareness amongst the masses about the importance‚ methods and benefits of conserving petroleum products & emission reduction. To take the message to the people‚ PCRA uses all possible and effective media for mass communication. These include electronic and press media e.g. TV‚ Radio‚ Electronic displays; Press at the National and State level printed literature for specific
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launching your product and company in the market. The term “positioning” should be viewed both as a verb and a noun. As a verb‚ it can be defined as deploying a set of tools and processes used to influence and control the market’s perception of your product or company in relation to any competing alternatives. As a noun‚ it can be defined as an attribute or condition associated with your product. Nevertheless‚ positioning is not what your company physically does to a product—it is what your
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players in the Indian pharmaceutical and consumer products business. It has employee strength of over 1‚800. It started business in India in 1947 in Bombay with Johnson’s Baby Powder‚ and‚ over time‚ introduced other products like toothbrushes‚ Johnson’s Baby Cream and Prickly Heat Powder. Briefing about this world class company‚ we can have a glimpse on the following points:• • • • • • Global Manufacturer of Pharmaceuticals‚ Consumer Products and Medical Devices. Listed in Fortune 500 Companies
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(1) a relatively large number of sellers‚ (2) differentiated products (promoted by advertising)‚ and (3) easy entry and exit from industry (McConnell p.445). Fast food companies fit into monopolistic competition because consumers perceive that there are non-price differences among the competitors’ products‚ there are many producers and customers in a given market‚ and the producers have a degree of control over the price of the products (Wikipedia). Fast food companies have the ability to set there
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1.1 Choose a product or service that could be promoted. Explain how and why you would promote that product or service. Identify at least three types of personnel you could use to help you plan and organise the promotion. What role would they play? How would their skills and experience help you? At work we are currently promoting our GPS products. We have chosen to promote these via direct marketing and by targeting certain business types. I liaised with our sales consultants‚ who talk to these
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