Q1. Samsung Electronics strategy has successfully achieved both low-cost advantages and differentiated products. Samsung is able to achieve and maintain its low cost position due to various factors. Samsung has always emphasized on process and production efficiency. The company places all its fab lines and R&D facility at a single site‚ so that engineers from various departments can come together to resolve any process or design issues as soon as possible. Benefiting from the collocation‚ Samsung
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Bus 306-01 March 11‚ 2014 Professor Davis Chapter 9 Case Study Google: New-Product Innovation at the Speed of Light 1. The new product development process at Google is free flowing‚ fast-tracked‚ and without boundaries. Google encourages their employees to “think outside the box” and come up with new ideas‚ no matter how crazy they may seem. Once an idea is proposed‚ they sent it to testing right away. They try to put a product into use no more than 6 months after development has started; they are not
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Review questions – Lecture 2 1. _______________ transform product specifications and new process technology into a new or revised production system. A. New process design and development projects B. New product design and development projects C. Concurrent engineering projects D. Operations management projects A 2. High-quality innovators typically gain which advantages? A. They can fund more new design and development projects than other firms. B. They satisfy customers more effectively
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A new product progresses through a sequence of stages from introduction to growth‚ maturity‚ and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation‚ thus impacting the marketing strategy and the marketing mix. The product revenue and profits can be plotted as a function of the life-cycle stages as shown in the graph below: Product Life Cycle Diagram Introduction Stage In the introduction stage‚ the
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Marketing group case presentations Group assignment: Each group has to present the case in front of the class with some main tasks as follows: + Summarise the case + Answer questions given for each case + Use powerpoint slides to presents ideas and answers Case for each chapter: No. Case Assigned Group 1 Chapter 2: The Olympics: Branding on a global stage (p. 65) G1 2 Chapter 3 - Xerox: adapting to the turbulent marketing environment (p. 93) G2 3 Chapter 5 - Apple: the keeper
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Matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It has two dimensions: the market share and the market growth. To ensure long-term value creation‚ a company should have a portfolio products that contains both high-growth products in need of cash inputs and low-growth products that generate lot of cash. The basic idea behind it is that the bigger the market share a product has or the faster the
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is an attempt at the planning and development phase‚ of a product life cycle‚ to attain a specified cost that is decided on by management. This technique is different from cost elimination in that it seeks to lower costs by designing a quality product that reduces costs in the production phase. Target costing is defined as a companywide profit management activity during the new product development stage that includes: (1) planning products that have customer-pleasing quality‚ (2) determining target
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circus model apply for all companies? The product lifecycle have different stages‚ in these stages we can identify two variables which tell us the differences between them‚ and these variables are the diversity of product on the market (products with similar characteristics) and uncertainty (of the producer and the consumer). In the first stage we can locate the product in an environment of low diversity and high uncertainty; this is because the product is poorly known in the market so the consumer
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This is how Samsung pulled its resources to become a product leader in today’s market. 2. I think that Samsung’s product development is more Systematic than anything else. Yes‚ they are customer-centered as is every company‚ and I’m sure they used a portion of the Team-based system also. Under the systematic new product development process they have yielded a large number of new product ideas‚ and have collected‚ evaluated‚ and managed new product ideas in the favor of the company. Samsung systematically
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Shan Gao Bus 10 One thing that I own and I love it is my Iphone. I love my Iphone because it is not just a phone it is a mini computer that I can carry and use it everywhere I go. The phone can check my emails‚ go to the webs‚ check the weathers and everything that you do with your regular computer. The quality of my phone is awesome‚ since I dropped my phone few times and it still works like new. I had a 3G before and now I have a 4G‚ I used the 3G one for two years and it still works
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