SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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performing price analysis for the duration of your career. Write a 1-2 page paper in which you determine which method is best in the widest variety of situations and explain your rationale. Price analysis is the investigation and appraisal of a price that is planned for a particular good without considering the expenses incurred for each component that the product consists of and without looking at the revenue that it can generate. There are several possible methods for performing price analysis
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The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest‚ trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling‚ all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion‚ "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective
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MKTG 206: Promotions Management Promotional Campaign for Veet® Hair Removal Cream ContentS Section One: Executive Summary 2 Section Two: Situation Analysis 2 2A. The Depliatory Industry 2 2B. Client Brief: Veet® 3 2C. Marketing Mix adopted by Veet....................................................................................................................3 2D. Internal Analysis.............................................................................................................
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PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
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【MARKETING IN CHINA】 Topic: Xiaomi Development in China: Chinese Iphone Date: 2nd January 2013 List of Exhibit Exhibit 1 Xiaomi Developed History Page 3 Exhibit 2 Xiaomi Price ____________ Page 4 Exhibit 3 Market Price Attention Page 4 Exhibit 4 Xiaomi Product Analysis Page 5 Exhibit 5 MIUI _____ Page 6 Exhibit 6 Mitalk Page 6 Exhibit 7 Xiaomi Post Sales Service Distribution
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Sales Promotion campaign 1 Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling and publicity. The purpose of sales promotion is to stimulate‚ motivate and influence the purchase and other desired behavioral responses of the firm’s customers.” Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to
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AND CONs OF INCREASING OIL PRICE 1. INTRODUCTION In this decade‚ the price of oil has been raised 3 times. The era of President SBY has the record of increasing oil price (premium). The policy was made by SBY has become pro and con between the expert of economic. Some people said that increasing the oil price is just can’t be done because it’s contra with UU‚ but government said that if we don’t raise the oil price it will absorb the APBN because the import oil price is higher and higher time
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^ ‚E W • h d d d / D Z • ^ t W • d W h d • > • z • ‚ d W d d D D Present and communicate appropriate findings Select/design and apply appropriate methods/techniques • • • • • • • • • • • • • • • • • • • • • • • a range of methods and techniques have been applied a range of sources of information used the selection of methods and techniques/sources justified the
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2.0 Promotion Opportunity Analysis In this phase we are going to introduce the opportunity analysis that is in fact the foundation of the rest of the campaign development. It is really important to analyze the key target markets which apply in the following: • Demographics -> from the facts given from Nestle company we can figure that demographics form as following: we make a separation among 60% of households & 40% of singles
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