strength‚ ‘closed door policy’. In addition‚ he wanted Apple to have a culture influence in a way of innovative‚ new thinking‚ and creative. In 1998‚ he introduced the iMac and the line became a sales smash. Steve Jobs brought iTunes‚ iPod‚ MacBook and iPhone to the public and change the way people download music and use laptop computers. Today Apple became one of the largest and most profitable companies in the world. After Job’s death‚ Tim Cook was assigned as a new CEO and faced challenge in a way to
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Through its excellent advertising‚ company has been able to create massive attention between people about iphone which helps them to attract large number of customers to purchase from the first day of its launch and 1.4 million units within 90 days. Apple started off iphone with a high price to cover marketing and development costs as well as to create the perception of the iphone being worth $599. Suddenly Company reduced it to $399. It is one of the parts of their excellent marketing strategy
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against the iPhone 5 or even the Samsung Galaxy S III and the HTC One X. Users who long for a thin and light phone are likely to be left a little disappointed. The Lumia 920’s design is a far different picture to the iPhone 5. Its feather light 112g weight is one of the best features of the device and Apple certainly deserves a huge amount of credit for managing to make the phone significantly lighter than its predecessor while increasing its overall footprint. At just 7.6mm‚ the iPhone 5 is also
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less-expensive prices than Apple. This has caused a shift in the cell phone market‚ and Apple is losing share. This marketing plan will identify and plan for the release of Apple’s newest product‚ the iPhone 5s‚ in domestic and international markets. Situation Analysis Market Summary The target markets for iPhone 5s are the established and loyal Apple users‚ middle to upper income individuals with disposable income‚ those who like to have fun with technology‚ music fans ages 12-35‚ and professionals in
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accessories. The company’s portfolio of offerings comprises Mac computing systems‚ iPods‚ iPhones‚ and servers .The company’s software applications include Mac OS‚iLife ‚ iWork‚ and internet applications like Safari and QuickTime‚ among others. The company mainly operates in the US. It is head quartered in Cupertino‚ California and employs 32‚000 employees. The blue colour in the below figure depicting the iPhone presence around the world. Figure: 1.1 [pic] Source: http://upload.wikimedia
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growing use of smartphones from other vendors‚ principally the Apple iPhone and devices running on Google ’s Android operating system . As a result‚ its share price has fallen from a high of US$40 in late 2007 to under US$2 in mid-2012. 圖2：諾基亞智慧型手機2007-2012年市佔率（每一點的數字待補） 要看圖說故事！例如：這段時間市佔率降了多少數字、多少百分比 事件整理 ←請補充！！ 2008-2010第一波下降： January 9‚ 2007: Apple iPhone (1st generation) announced June 29‚ 2007: Apple iPhone (1st generation) released August 29‚ 2007: Nokia set up their "Nokia
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of Campaign at Apple Inc.‚” 2012). Because Android based smart phones seem to dominate the market‚ the compatibility of programming is needs to be understand customer concerns. Apple Inc. is implementing goals to advance the operating system for iPhones and permit users to access his or her products with complete options within the systems that are not a Mac based operating system. Apple Inc. initially was well-known for the consumer electronics engineering. The goal was to produce enhanced hardware;
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revolutionary iPhone and App store‚ and is defining the future of mobile media and computing devices with iPad”. This is the mission statement of Apple. Apple Inc. designs‚ manufactures and markets personal computers and related personal computing and mobile communications devices. Apple provides the digital music revolution with its iPods and iTunes online store. It is engaged with designing MACS laptops‚ along with OS X‚ ilife‚ iWork‚ iCloud and professional software. The iPhone has greatly
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which ones better? At the end of the 2011 fiscal year‚ Android phones turned out to be really innovative and competitive‚ and crept up on iPhones in overall sales. Apple had been at the top of the list and unparalleled ever since the release of the iPhone in June 2007. While there seems to be an ongoing debate over which is better‚ the iPhone and Android smartphones have many similarities and differences to consider. Apple ’s operating system which is the iOS and Google ’s
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com/sun-tzu-quotes.html Reference 2: http://wiki.answers.com/Q/Who_are_Apple_Inc ’s_Stakeholders Reference 3: http://investor.apple.com/faq.cfm?FaqSetID=6 Reference 4: http://www.techzine.nl/extern-nieuws/30895/tim-cook-at-goldman-sachs-worker-safety-iphone-and-ipad-growth-and-financial-strategy.html Reference 5: Yoffie D.B. & Kim R. (2011)‚ Apple inc. in 2010‚ Harvard Business school Reference 6: Porter E. (2008)‚ The five competitive forces that shape strategy‚ Harvard business review.
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