"Iphone psychographic" Essays and Research Papers

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    Blackberry Strategy

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    On 30 May 2009‚ RIM announced the number of BlackBerry subscribers has reached approximately 28.5 million. (Wikipedia) BlackBerry’s competitor Apple introduced the iPhone in 2007 which was named the Invention of the Year by Time Magazine. Apple iPhone is growing at a very impressive rate and with introduction of iPhone 3GS‚ Apple looks all set to overtake RIM by mid of 2010 and become number two player in smart phone market. Analysts were saying that RIM is unlikely to maintain its over 50%

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    GLOBALIZATION

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    price for labor and in turn usually translates to the laborer working long hours‚ unfair wages ‚ and unethical practices by the factory. A recent probe by the Apple company has revealed in its investigations that one of factory that produces the Iphone 5 has broken many labor laws by making workers work 12 hours a day with only two 30 minute brakes six days a week

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    After the achievement of iPod Apple introduced the iPhone‚ an easy to understand touch screen versatile. In this business sector‚ the real contenders of Apple were primarily Nokia and Samsung. The principle point of preference of Apple has dependably been its imaginative methodology and status to change

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    Iphone is the most prefered phone wordwide. According to the data presented by International Data Corporation in its website i.d.com‚ it said that "the worldwide smartphone market grew 27.2% year over year in the second quarter of 2014 (2014Q3)‚ just over

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    The ethical Dilemma

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    Key Facts Apple Inc. is an American multinational corporation that designs and develops computer software and personal computers. The company is well known for its hardware products‚ which are Mac line‚ ipod‚ ipad and iphone. Apple was founded in 1976 April 1 and their first iphone which was a sales breaking was introduce on January 9‚ 2007. Apple is world second largest information Technology Company after Samsung. After the death Apple’s leader Steve job’s‚ Tim cook was appointed for the CEO post

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    The source showed Samsung’s pricing strategy on its smart phone is following the market leader‚ which is called “going rate pricing” in our context. This strategy made Samsung gained the largest market share because at similar price suggested on iPhone‚ Samsung’s product has a better quality. Samsung’s this pricing strategy is very clever and successful. The source showed Samsung just innovates a brand new technology in year 2013‚ which is flexible screen. Pushing a very imaginary product after

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    the smartphone market while Samsung trailed at a distant second with 25%. Q2 2014 – Apple (iOS) controls 11.9% of current smartphone market share whilst Samsung dominates 25.2%‚ however Apple are actually more profitable than Samsung as they sell iPhones at an average of $400 per handset‚ in comparison with Androids average of $200 (nearly half) Q4 2013 – Apple dominated PC & tablet market 19.5% Main activities of the company The Company designs‚ manufactures‚ and markets mobile communication

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    Corporate Responsibility and Marketing Strategies As part of integral system to society corporate has responsibility towards community and also part of corporate self-regulation integrated with into business. In some models‚ a firm ’s implementation of CSR goes beyond compliance and engages in "actions that appear to further some social good‚ beyond the interests of the firm and that which is required by law. Corporate Responsibility aims to embrace responsibility for corporate actions and to encourage

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    Total Income 1.1 2.4 115% iPhone Sales 0.8 4.6 475% iPhone as % of Sales 10% 39% This is because under subscription accounting (GAAP)‚ Apple recognized the associated revenue and cost of goods sold for the iPhone on a straight-line basis over the product’s estimated 24-month economic life (the typical length of a mobile phone service contract)2 and hence its quarterly results only reflected eighth of the revenue and cost of goods sold. Profit margin derived from sale of iPhone would then be deferred

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    services include iPhone‚ iPad‚ Mac‚ iPod‚ Apple TV‚ a portfolio of consumer and professional software applications‚ the iOS and Mac OS X operating systems‚ iCloud‚ and a range of accessory‚ service and support offerings. It also sells and delivers digital content and applications through the iTunes Store‚ App Store‚ iBookstore‚ and Mac App Store. Fortune magazine named Apple the most admired company in the United States in 2008‚ and in the world from 2008 to 2012. PRODUCTS: [ Iphone ] [ Ipods

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