Strategic Company Assessment Company: AAPL – Apple Inc. Apple Inc. is an American multinational corporation specializing in consumer electronics‚ and computer software. Some of its most popular products include the line of Mac computers‚ the iPod‚ the iPhone‚ and the iPad tablet. Apple offers various software programs including the OS X and iOS operating systems‚ the iTunes media browser‚ and the Safari web browser. Apple is one of the world’s largest technology companies by revenue and competes with
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Analysis for Apple’s Asian Strategies Introduction The increasing attractive Asia Pacific digital product market provides Apple with a new battlefield for its expansion‚ especially in Mac computer and iPhone. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report‚ 2006). Furthermore‚ Apple was able to win an important place as the fashion of the market took place. Since‚ Apple image is also related to its
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Michael Porter’s Five Forces analysis‚ a SWOT analysis‚ a review of industry key success factors‚ and a competitive strength assessment. Based upon discussion and analysis provided using these tools‚ recommendations will be made that will ensure the iPod product line is secured. Overview Apple Inc. designs‚ manufactures and markets mobile communications and media devices (iPhone and iPad)‚ personal computers (Mac) and portable music players (iPod Touch‚ iPod Shuffle‚ iPod Nano and iPod Classic)
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Apple to be the exclusive U.S. carrier for the iPhone. Not only did AT&T add new customers‚ it added more profitable customers. AT&T reports that an iPhone customer’s average revenue per user (ARPU) is $105 per month versus $60 for non-iPhone customers. AT&T’s corporate strategy for securing these profitable customers is to align itself with innovative technology‚ such as the iPhone‚ and pay a subsidy of $325 to Apple to make the iPhone more affordable for mainstream America‚ its target
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Findings: NIKE Apple iPhone iPhone users are very satisfied. The iPhone users we surveyed report very high levels of satisfaction with the product. They are using its features extensively E-mail is the #1 function. The most heavily used data function on the iPhone is reading (but not writing) e-mail. The iPhone increases mobile browsing... More than 75% of iPhone users say it has led them to do more mobile browsing. ...but it has drawbacks. About 40% of iPhone users say the iPhone has trouble displaying
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Service”). Originally known as Apple Computers Inc‚ Apple has ventured into several other areas besides that of computers‚ such as phones and portable music players. The company is responsible for the production of iMacs‚ MacBooks‚ iPods‚ and the iPhone. Apple also produces the software program‚ iTunes‚ which allows people to store and buy music in a single place. Apple Inc. customers range from educators to businesses to everyday consumers. Since it has a wide array of different products‚ Apple
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ten years 12 3.1. Overview 12 3.2. Successful Years: 2000 to 2007 13 3.3 The Fall 14 3.4 Current Status 19 4. The Apple iPhone: A Leader in Innovation 21 4.1. Overview 21 4.2. Entry into the Mobile Phone Market 21 4.3. Segmentation Strategy of Apple iPhone 22 4.4. Features of iPhone 22 4.5.Market of iPhone in 2011 23 4.6. Apple in India 24 4.7.Future of iPhone 27 5. Rise Of G’FIVE 28 5.1 Segmentation Strategy of G’FIVE 31 5.2 Targeting Strategy of G’FIVE 32 5.3. Positioning 32 6
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it to command a premium price for its products‚ giving it an edge over regional as well as other global competitors. However‚ intense competition threatens to erode the market share of the company. Strengths Strong brand image The Apple brand is well recognized amongst most consumers. Apple also enjoys a high level of brand awareness and brand recognition for its products in all its markets. The company’s brand value‚ as per the Interbrand rankings
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advantage over its competitors in many ways. Brand Strength According to Forbes (2017) Apple has been the world’s most valuable brand for the past seven years and is worth 170 billion dollars which is 67% more than second placed Google. Samsung‚ a major rival of Apple in the technology and mobile phone industry is ranked tenth on Forbes list and its brand value is just over four times less than Apple’s at 38.2 billion dollar. The company’s brand strength encourages customers who buy one Apple product
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determine the future of the corporation (Wheelen & Hunger). SWOT analysis is the simplest way to conduct environmental scanning. The acronym SWOT stands for Strengths‚ Weaknesses‚ Opportunities‚ and Threats. These factors are important because before an organization can begin strategy formulation‚ it must scan the internal environment for strengths and weaknesses and their external environment to identify possible opportunities and threats (Wheelen & Hunger). In this paper I will describe the internal
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