Implementation‚ Strategic Controls‚ and Contingency Plan Tonya Starks STR/581 December 8‚ 2014 Instructor: Braford James Abstract Apple Inc. is a global innovator of the MacBook‚ tablets‚ iPhones‚ iPods‚ and other innovative products. Apple is the leader in the electronic market sector for innovative product growth and development. The implementation plan will explain the strategic controls and contingency plan for the organization along with an implementation process. This will allow
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I. Current Situation A. Current Performance Strong financial results for its fiscal 2010 first quarter; no debt. • Best quarter ever‚ recorded $15.68 Billion in revenue. • Reported $3.38 billion net revenue • 283 retail stores in 10 countries. B. Strategic Posture 1. The company’s strategic posture is clearly stated‚ and is also back up by its strong performance. 2. Mission • Apple is committed to bringing the best personal computing and music experience to its customers
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Inc.‚ formerly Apple Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Apple ’s core product lines are the iPhone smart phone‚ iPad tablet computer‚ iPod portable media players‚ and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1‚ 1976‚ and incorporated the company on January 3‚ 1977‚ in Cupertino‚ California.
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Each new advancement in technology that is unleashed to us has a broad spectrum of consumer groups and when one of the companies is able to latch onto one type of consumer group‚ many others follow. 1. Compare the business models and areas of strength of Apple‚ Google and Microsoft. Google has gone though some growing pains but it considers itself a mobile company now and its business model reflects that. (unknown‚ July 2012) they have changed with technology. They were basically advertising
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services online so that it could accessed between departments. Case 2: Google: 1. In looking at business models Apple business model focuses on the consumer bringing them a personalized web experience through their hardware (Ipod‚ Iphone‚ Ipad and imacs)‚ their own major OS system: Mac OSX and TOS‚ and through the internet. Although their model limits what type of software customers can access‚ they offer over 250‚000 apps through their IOS app store. Next‚ with their browser and
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have contributed hugely to the company’s success‚ designing phones for all possible types of customer worldwide. But it must stretch beyond its core strengths in handset design and production to meet the challenges in the smartphone market‚ in which‚ because the devices are computerlike‚ software and services are becoming crucial. Apple’s iPhone and the Blackberry‚ made by Research in Motion‚ which are dominant in the American market‚ have shown impressive growth.
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Learning Team Deliverables - Week 3 University of Phoenix MKT 571 April 30‚ 2015 Abstract By marketing the iPhone to select markets‚ Apple has been able to provide a device that meets or exceeds the market’s needs. In this deliverable‚ Team A Consultants‚ have been asked to provide a new marketing plan to embrace social media to increase sales. Apple targets certain groups and seems okay with not trying to dominate the entire cell phone industry. By using websites like Facebook‚ Twitter
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convenient‚ comfortable and of cause‚ a symbol of luxury. Nowadays‚ iPhone‚ a product from Apple Inc. has become a trend where most of the people wish to have one in this era of science and technology. Steve Jobs‚ former Chief Executive Officer (CEO) had done a very successful job in promoting iPhone as a legacy device. Generations of iPhone‚ ranging from first generation iPhone to iPhone 5 now‚ is famous among society‚ especially for iPhone 5‚ which surpassed Samsung Galaxy SIII‚ and become the best-selling
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The source showed Samsung’s pricing strategy on its smart phone is following the market leader‚ which is called “going rate pricing” in our context. This strategy made Samsung gained the largest market share because at similar price suggested on iPhone‚ Samsung’s product has a better quality. Samsung’s this pricing strategy is very clever and successful. The source showed Samsung just innovates a brand new technology in year 2013‚ which is flexible screen. Pushing a very imaginary product after
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M McGee‚ John. (2010) ‘Strategy: analysis and practice’ 2nd ed‚ London: McGraw-Hill‚ Higher Education Henderson‚ B.D Henry‚ B. (2012) ‘In Case You Had Any Doubts About Where Apple ’s Profit Comes From...’ Accessible from: www.businessinsider.com/iphone-profit-2012-8‚ (Accessed November 2012) Johnson‚ G Josh‚ O. (2012) ‘Mac platform reaches 15-year high with 5% worldwide market share’ Available from: http://appleinsider.com/articles/11/11/16/macs_worldwide_market_share_reaches_15_year_high_at_5/
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