[pic] [pic] [pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6:
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evaluate items such as market shares‚ gross margins‚ and unit sales within each group. These can be measured by taking a look at past years‚ where they stand currently‚ and projections a few years in the future. By doing so‚ it will indicate Apple’s strengths as well as weaknesses within the company. Proof of the Evaluation Personal Computers Despite Apple creating the first revolutionary “personal” computing devices‚ IBM was the one to bring PCs into the mainstream in the 1980s‚ says Yoffie and
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of Campaign at Apple Inc.‚” 2012). Because Android based smart phones seem to dominate the market‚ the compatibility of programming is needs to be understand customer concerns. Apple Inc. is implementing goals to advance the operating system for iPhones and permit users to access his or her products with complete options within the systems that are not a Mac based operating system. Apple Inc. initially was well-known for the consumer electronics engineering. The goal was to produce enhanced hardware;
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quarter. Apple sold 7.4 million iPhones in the quarter‚ representing seven percent unit growth over the year-ago quarter. B. Strategic Posture Focus on making the best product‚ and rewards will follow. In fact‚ Apple ’s new partners are signing up in spite of‚ rather than because of‚ Jobs ’ rules of engagement. Apple makes little pretense of building a level playing field‚ but routinely picks favorites—such as Google for building mapping and video applications for the iPhone. And rather than aim for the
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which ones better? At the end of the 2011 fiscal year‚ Android phones turned out to be really innovative and competitive‚ and crept up on iPhones in overall sales. Apple had been at the top of the list and unparalleled ever since the release of the iPhone in June 2007. While there seems to be an ongoing debate over which is better‚ the iPhone and Android smartphones have many similarities and differences to consider. Apple ’s operating system which is the iOS and Google ’s
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your all your tech needs. Apple offers a comprehensive portfolio to meets all of your entertainment and productivity needs. From the introduction of the Mac desktop computers to the creation of their I product line‚ which includes the iPod‚ iPad‚ iPhone and the new iWatch. Apple provides laptops‚ music streaming and cloud services along with audio equipment and printers. The company operates in a space where they can reach most individuals and their needs. Understanding market segmentation is what
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Contents Coursework Header sheet 1. Introduction Page. 2 4 Internal Analysis 2. Financial Analysis 3. Marketing Analysis 4. Human Resource Management Analysis 5. Operations Analysis 6. Prioritised Strengths 7. Prioritised Weaknesses 5 5 8 10 12 14 14 15 15 18 19 21 21 22 22 External Analysis 8. P.E.S.T.E.L Analysis 9. Porter‟s Five Forces Analysis 10. Critical Success Factors 11. Prioritised Opportunities 12. Prioritised Threats Current Strategies 13. Strategic Position Future
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------------------------------------------------- FACULTY OF BUSINESS MANAGEMENT AND PROFESSIONAL STUDIES PRINCIPLE AND PRACTICE OF MANAGEMENT DMG1013 ASSIGNMENT 1 Prepared by MOHAMAD HAZIF BIN FIJASRI 012012110239 Submission date 14TH DECEMBER 2012 THE MANAGEMENT OF STEVE JOBS In 1976 Steven P. Jobs sold his Volkswagen van‚ and his partner Steven Wozniak sold his two programmable calculators‚ and they used the proceeds of $1‚350 to build a circuit board in Jobs’s garage
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creativity‚ uniqueness‚ functionality and style is a great explanation for its success. The five product levels that can be applied to Apple’s new iPhone 4s are core benefit‚ which is the
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Apple‚ and its iPhone are very established brand names in the smart phone industry in today’s US market. As the early leader and innovator in the smart phone market‚ Apple was able to stay ahead of its competitors by releasing new iPhone versions every year‚ and software updates whenever necessary. Expansion internationally was not as fast as domestically‚ thanks to heavy competition from industry giants like Nokia‚ the world’s biggest producer of cell phones. Currently iPhones are being sold in
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