I. Introduction A. Attention Getter: How many people in this room own or have owned an IPod‚ IPhone‚ or IPad? Isn’t astounding how one man’s vision and innovation gave us all devices that have made the world today more connected than it’s ever been? Devices we NOW can’t imagine leaving behind when we walk out the front door in the morning. Whether it’s listening to music in your bedroom‚ reading the news on the train ride to work‚ checking your email at home or even sitting in a waiting room watching
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around $ 32.48 billion dollars and has about 35‚000 employees worldwide. The firm was known as Apple Computer‚ Inc. for its first 30 years of existence‚ but dropped the word "Computer" from its name on 2007‚ while the introduction of the smartphone iPhone and digital video system Apple TV‚ breaking down its traditional focus only on personal computers. This is a representative of the company’s continuing expansion into other markets beyond its traditional focus on computers. Nowadays‚ Apple develops
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watch. That’s why the LA Lakers are my favorite basketball team. September 2‚ 2012 Do Now My favorite phone is the IPhone 5. The iPhone 5 just came out this year. It is so tuff. You can slide the keyboard off the phone on the object or the table. You can do more stuff on an iPhone 5 than an iPhone 4. The iPhone 5 is really skinny and it’s bigger than the iPhone 4. That’s why it’s my favorite phone this year. September 3‚ 2012 Do Now Sodas aren’t good for you. Water is very
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WEEK 1- ASSIGNMENT Apple’s iphone - Not “made in America” 1) What is meant by globalization of human capital? Is this inevitable as firms increase their global operations? Globalization of human capital implies that people are moved out of their native country for employment in various fields. Since there are many companies around the globe and have branches in other countries‚ qualified people get an opportunity to move out and work. It is inevitable since globalization is established and
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Apple’s Winning Marketing Strategy Apple is one of the leading and most innovative electronic and software companies in the world today. The company name is behind great products like Macs‚ iPods‚ iPads‚ iPhones‚ and a plethora of software. Steve Wozniak and Steve Jobs established Apple in 1976; the company was later incorporated one year later in 1977. In 1997‚ Steve Jobs was able to successfully restore the corporation from the threat of bankruptcy. Jobs accomplished this task with simple but
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develop its own peripherals that took advantage of a “plug and play” system. Apple ’s products are popularly considered as very intuitive and‚ although MP3 players already existed in 2001 or multi-touch surfaces in 2007‚ products like the iPod and iPhone allow the use of these technologies
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For a company or business to effectively respond to different customers needs and wants in order to increase sales‚ they make use of market segmentation. Market segmentation as defined by Kerin‚ author of Marketing‚ 10e; involves grouping potential customers who have common needs and will respond similarly to a marketing action. In further elaboration to define segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and
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Businesses use forecasting to predict future‚ trends‚ patterns‚ and business with data to develop a forecast. This data is used to predict future sales. In forecasting we use testing and reasonableness to predict future events. Companies use this method to compare their sales with other companies. Forecasting has many benefits to include; what is the popular product customers are purchasing‚ and it enhances cash flow‚ and identifies patterns and trends inside a corporation. Using this method
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Threat of substitute product…………………………………………………………...…...9 3. Internal Analysis……………………………………………………………………………………..9 3.1. Financial Analysis……………………………………………………………………………….9 3.2. SWOT Analysis………………………………………………………………………………….12 3.2.1. Strengths…………………………………………………………………………………..12 3.2.2. Weaknesses………………………………………………………………………………13 3.2.3. Opportunities………………………………………………………………………………13 3.2.4. Threats……………………………………………………………………………………13 4. Strategies used by Apple……………………………………………………………………………
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Heather Hawkins. August 13‚ 2012 Professor Barnhill Apple’s Success Heather Hawkins Ottawa University Introduction Apple has evolved since the start of their company in the early 70’s. The company has successfully been able to develop a strong hold to being a competitor and innovator. Apple Inc. has been able to gain widespread success due to their ability to create innovative products. Apple stands out in the market because they know what the consumers want
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