Brand Management (MKT – 423) Assignment On Process of Developing Consumer Based Brand Equity Of [pic] Aarong Bangladesh 1.1 Introduction 1.1.1 Origin of the Report The report on “Consumer Decision Making Process of Aarong’s Customers” was prepared as assigned by the Course Instructor Mrs. Syeda Shaharbanu Shahbazi Ahmed in the course Brand Management (MKT 423) and submitted on 14th August 2007. 1.1.2 Objective To prepare a written report after conducting a study of the brand
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Urdu as the official state language‚ protest erupted throughout the eastern wing. On 21 February 1952 (8 Falgun 1359 in Bangla calendar) students protest led to killing of ordinary citizen by the police. More people were killed the next day. In Bangladesh 21st February - ’Ekushey February’ in Bangla - is observed as ’Shaheed Dibosh’ (Martyr’s Day) whilst the United Nations declared it officially as "International Mother Language Day". The Shaheed Minar (Martyr’s Column) in Dhaka‚ and other replicas
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Bangladesh Liberation War‚ 1971 The Bangladesh Liberation War in 1971 was for independence from Pakistan. India and Pakistan got independence from the British rule in 1947. Pakistan had two parts‚ East and West‚ which were separated by about 1‚000 miles. East Pakistan was mainly the eastern part of the province of Bengal. The capital of Pakistan was Karachi in West Pakistan and was moved to Islamabad in 1958. However‚ due to discrimination in economy and ruling powers against them‚ the East Pakistanis
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consumers must take a share of the responsibility for the deaths in the Bangladeshi clothing factory. By: David Blair Published By: The Telegraph Date: 25 Apr 2013 Summary: This article is about the distressing incident which took place in Bangladesh where 228 people died in the fall down of eight storey’s Rana Plaza. Rana Plaza had shops‚ offices and factories crowded with many people. But due to its substandard construction building got collapsed and fell down killing many people. While
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The Bangladesh national cricket team (Bengali: বাংলাদেশ জাতীয় ক্রিকেট দল) is a national cricket team representing Bangladesh. The team is administered by the Bangladesh Cricket Board (BCB). Bangladesh is a full member of the International Cricket Council (ICC) with Test and One Day International (ODI) status. It played its first Test match in 2000 against India in Dhaka‚ becoming the tenth Test cricket playing nation. Bangladesh’s first official foray into international cricket came in the 1979
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Introduction 04 02. Statement of purpose 05 03. Business description 05 04. Production process 07 05. Market analysis 07 06. Business location 08 07. Management
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the topic of the report. At a minimum‚ your report should include information related to the following issues: Introduction to the Industry/Sector/Area – What is the industry/sector/Area? What is the background of the industry/sector/Area in Bangladesh? Who are the major participants? You may show how the industry/sector/area is contributing to the economic development of the country. In this case‚ you must use industry-related data for the past three years (at least). In case of export-oriented
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monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the number of services in operation have subsequently grown exponentially in the past five years. The incentives both from government and public sectors have helped to grow this sector.It is now one of the biggest sector of Bangladesh. As a populous country‚ it’s huge market has attracted
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ntroduction Bangladesh as a vacation land has many facets. Her tourist attractions include archaeological sites‚ historic mosques and monuments‚ resorts‚ beaches‚ picnic spots‚ forest and wildlife. Bangladesh offers opportunities for angling‚ water-skiing‚ river cruising‚ hiking‚ rowing‚ surfing‚ yachting and sea bathing as well as bringing one in close touch with Mother Nature. She is also rich in wildlife and game birds. HISTORY The history of Bangladesh has been one of extremes‚ of turmoil
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Digital Bangladesh Digital Bangladesh means a computerised Bangladesh which is yet to be fully for Bangladesh or any other country going digital is no lunury but a necessity in the 21st century. Realing this fact our admistration under the able leadership of Prime Minister Sheikh Hasina has taken up Digital Bangladesh as its slogan. The modern era is ofter called the informatin age or computer age. The digitalisation of century began in the developed countries in the 20th century. Now almot the
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