hard drive memory allowed new manufacturers to introduce easier to use and more robust devices which expanded the penetration of DAPs amongst early adopters. In 2001‚ MP3 players crossed the chasm with the introduction of Apple’s iPod.2 With the combination of the iPod and the iTunes software‚ Apple provided pragmatists with the solution and convenience of managing their portable audio entertainment. At a hefty price of $399‚ Consumers could finally catalog‚ manage‚ and play uploaded music from CDs
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Apple Board of Directors decided to hand over the reins of Apple Inc. to Timothy Donald Cook better known as Tim Cook‚ then Chief Operating Officer(COO)‚ and make him the new Chief Executive Officer of the company. Jobs resigned from the post of CEO and was chosen to be the Chairman of the Board of Directors. Tim cook was also inducted in to the Board. The decision taken by Jobs was not because of any pressure or due to declining sales or problem with the company but because he was suffering from
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(insert picture of ansoff matrix here) Each section of Ansoff ’s matrix shows a strategy which would be used in times with what you are doing. For example this is particularly relevant to Apple. The Apple iPod is a real life example of a new product delivery into an existing market. Prior to its
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is an American multinational corporation headquartered in Cupertino‚ California that designs‚ develops‚ and sells consumer electronics‚ computer software‚ and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod‚ the iPhone‚ and the iPad. Its software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity and production suites. The company was founded on April 1‚ 1976‚ and incorporated
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strategy‚ innovative marketing‚ sleek and enticing communications. Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination‚ a combination of a great hardware piece with great style‚ great software‚ great performance‚ user friendly interface‚ with a good e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream. In the 5 years between 2003 to 2008
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players and finally mobile phones with the multimedia function. The company is located in USA‚ California‚ Silicon Valley. Today the company has over 200 retail stores all around the world. Retail stores consist of products such as computers‚ software‚ iPod music players‚ iPhone cell phones‚ third-party accessories‚ and other consumer electronics such as the Apple TV. This retail stores function as Studio for training with Apple products‚ and also all stores offer a Genius Bar for technical support and
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Music Business while Introducing iPhone and Apple TV Apple’s inventions and competitive advantage has been a successful but probably challenging experience for Steve Jobs and Stephen Wozniak. The invention of the Apple Computer (Mac)‚ IPhone‚ iPod‚ and the Ipad proves that not giving up on dreams can result in making products that customers will appreciate and expand their mind set. Steve Jobs and Stephen Wozniak knew each other since high school and both had the capability to research and
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It was a chilly‚ autumn morning in 2011. My family and I were just beginning to pack up our stuff and carry the suitcases to the van. Since we were moving to Hawaii‚ on account of my stepdad being in the army‚ we had to move quickly so that we’d reach our ten am flight on time. As I walked back into the hotel room I made sure to grab my purse and notebook to put in the van‚ while my mom got herself and my siblings ready to go. Very slowly I opened the door to leave the room and trudged down the
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E-Hubs 36 Figure 6 - Demand Management 37 Figure 7 - Transactional and Relationship Marketing 38 Figure 8 - Example of iPod Shuffle Messaging 39 Figure 9 - Adoption Curves for Various Media 40 Figure 10 ’ Integration of the Product Lines 41 Figure 11 ’ eCommerce Access 41 Figure 12 ’ Uses for the Product 43 List of Tables Table 1 ’ Apple SWOT Analysis 9 Table 2 ’ iPod/MP3 Player
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759 Store is one of the famous supermarkets in Hong Kong. Many people love to buy 759 Store’ products because of the lowest prices. Their marketing strategy is “small profits‚ quick returns” which mean they sell their products at low price in order to increase the stock turnover rate and earn the profit faster. However‚ some research shows that the price of the local products in 759 Store are much lower than others competitors and some of other retailer shop owners pointed that 759 Store are underpricing
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