The University of Chicago Booth School of Business Business Policy 42002 - 81 Steve Jobs Book Report Submitted by: Kuntal Shah “I pledge to my honor that I have not violated the Honor Code during this assignment." Steve Jobs was the embodiment of Apple in ways few founder’s and leaders ever are‚ and through his sheer power of personality was able to imbue his essence throughout not only Apple’s products and employees‚ but also to his customers. The Apple story is thus often linked to
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Andrew Sullivan’s Ipod World: The End of Society? Many people believe that in today’s society‚ a vast majority of the population is being consumed by technology. Andrew Sullivan‚ author of “Ipod World: The End of Society”‚ states that people of today are isolating themselves from the surrounding world‚ witting out socialization and ultimately dancing to their own beat. In his essay‚ Andrew Sullivan discusses both the positive and the negative aspects of owning an Ipod in today’s society. Andrew
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other PC options o Limited scale/penetration within PC market (largely concentrated market) Opportunities o PC product offering(s) with lower price point o Obtaining more of the mainstream consumer base o Large consumer base with iTunes/iPods – convert more to Mac with additional engagement? o Expand availability of iPhone/providers Threats o Smartphone platforms – particularly Android o Other music platforms – subscription & streaming‚ both paid and free UI/design aesthetic
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innovative computer manufacturer to a state of-the-art consumer electronics company. In 2005‚ the company had $13.93 billion in sales. For the same year‚ they only controlled 4.2 percent of the U.S. market share in the PC industry. However‚ Apple’s iPod models accounted for well over 70 percent of the hard-drive MP3 player market and more than 40 percent of the flash based player market. The purpose of this paper is to evaluate Apple’s performance to determine their outlook for success by ensuring
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also compelled several structural changes. Jobs also got rid of profitless divisions and departments. Apple has been able to gain market share quicker than the competition mainly due to the “halo effect” from the iPod. The halo effect is the idea that continued sales of iPods to Windows users will eventually translate into increased Mac sales. Other factors that have contributed to Apple’s growth include: entry into fast-growing low-cost PC market with the introduction of the Mac mini‚ wide
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Korea)1. But‚ distinctively enough‚ first ipod had the ability to attract consumer’s eyes with much bigger capacity in storing music (5GB of first product that was almost 40-80 times bigger capacity than other standard products (64-128MB) 2 and stylish design of scroll wheels. Differentiated products have been developed constantly to satisfy and attract customer’s needs having produced 5 categories and 39 products so far since the success launching of first ipod‚ the duration of next product releasing
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Why has the iPod been so successful as a product? In 2001‚ the apple company released the iPod as a portable audio player with a simple design. Firstly it wasn’t a big boom in the market until a year and a half later it successfully becomes the dominant portable audio player among other products from competitors. The reason that the iPod has become so successful because of design and the reputation of the apple as a luxury brand. It’s affordable price which anyone can effort to buy. However
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closes its fiscal year on September 24th every year. Apple is classified as a technology industry company that designs and markets the following hardware; Mac personal computers‚ iPhone smart telephones‚ iPad personal tablet computers‚ and iPod personal mini-computing and music playing devices. The company also operates their own music sales store using
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Michael Shuster Professor Brattain MBA International Management In todays world we see thousands of leaders and managers. But in order to be a great leader or manager‚ you need to have the proper traits to be able to use your skills to lead a firm and its employees to the top. I will be discussing with you today about two of the most successful and great leaders to have lived in the business world. I believe that both Steve Jobs and Bill Gates changed the world for the better‚ and their great
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(“PC”) industry when its competitor Microsoft enhanced its existing products to attract customers. Despite that‚ Apple was still able to increase its sales and revenue by collaborating with third-parties‚ as well as launching new products such as the iPod in the market which brought Apple back into the spotlight. Discussion about this issue is elaborated in the main discussion section. The first section briefly describes the current situation in the case study‚ and applies using analysis tools.
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