External & Internal Influences Paper Learning Team A Christopher Avery‚ Kristi Jordan‚ Matthew Land‚ Jeffrey Nelson‚ Misty Roberts‚ Karla Rendon University of Phoenix MKT/435 – Consumer Behavior Thomas O’Brien February 6‚ 2009 Introduction Understanding the mind of a consumer is a puzzling process. It is important to consider that no single factor explains why consumers behave as they do. Rather‚ there are external and internal factors in addition to environmental factors that contribute
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for the iPad2 uses the Apple brand to compete across several highly competitive markets including the personal computer industry with its Macintosh line of computers and related software‚ the consumer electronics industry with products such as the iPod ‚ digital music distribution through iTunes Music store‚ the smart phone market with apple phone‚ magazine‚ notebook‚ games and applications publishing‚ the pasture for phone and iPad tablet computing device‚ movie and TV content distribution with
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Nowadays‚ a large number of entrepreneurs are starting their business‚ trying to find new chances and using innovations in management and technology to achieve more economic benefit. In order to know how these entrepreneurs affect the economic growth‚ it is important to examine the relationship between entrepreneurship‚ innovation and economic development and define the role of creativity and problem solving in this relationship. This essay will begin with the definition of entrepreneurship and innovation
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Macintosh® computers during the quarter‚ representing a 33 percent unit increase over the year-ago quarter. The Company sold 8.75 million iPhones in the quarter‚ representing 131 percent unit growth over the year-ago quarter. Apple sold 10.89 million iPods during the quarter‚ representing a one percent unit decline from the year-ago quarter. “We’re thrilled to report our best non-holiday quarter ever‚ with revenues up 49 percent and profits up 90 percent‚” said Steve Jobs‚ Apple’s CEO. “We’ve launched
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keynotes” and in the history of consumer electronics. It was hard to believe that this extraordinarily device could be used as a full featured phone and a media player. When Apple raised the bar they not only created the IPhone‚ they also created the IPod and the IPad. The list goes on and on. What it boils down to is that no other phone company can beat Apple. The down side of that is that the IPhone wasn’t universally adored. But that didn’t matter because Apple wasn’t making a phone that was
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Planned obsolescence is the industrial tactic of designing‚ manufacturing‚ and distributing a product with an inadequate lifespan‚ as so it will become obsolete specifically to force the consumers to buy the latest generation of said product. These products are put into practice before the next generation is even fully functional; companies like Apple are most famous for doing this. Planned obsolescence has been in use since the beginning of the Great Depression and for the past eighty years the
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3. Will the cachet of the iPod and the capabilities of Boot Camp and the Leopard version of Apple’s OS X continue to lure more first-time computer buyers and Windows PC users to the Mac lineup of desktops and portables? Why or Why not? Yes! Because of the following reasons (take advantages of Boot Camp on the Mac sale): - Ipod Halo Effect: the term used to describe the phenomenon where iPod consumers—many of whom were buying their very first Apple-built product—became so taken with the music
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by 1980. In 1984‚ Apple introduced the Macintosh‚ the first personal computer with a mouse‚ which was very unsuccessful in the beginning. Steven Jobs left Apple but returned to work there in 1997. Apple created very innovative products such as the iPod‚ iMac‚ iPhone‚ and iTunes. Apple is known for technologically advanced innovative products‚ which in return allows them to market their products at high dollar value and create a high demand. With the resignation and death of Steven Jobs‚ the future
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Business Analysis Part I Apple Inc. is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. The company ’s best-known hardware products include the Macintosh computers‚ iPod‚ iPhone and iPad. As of August 2010‚ the company operates 301 retail stores in ten countries‚ and an online store. In September of 2010‚ Apple had 46‚600 full time employees and 2‚800 temporary full time employees worldwide and had worldwide annual
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inventory due to inflow of cheaper alternatives. April 1999‚ Creative launched the NOMAD line of MP3 players which was later reintroduced as the MuVo and ZEN series of MP3 players. Creative dominated the MP3 player market until the entry of Apple Inc. with their iPod. 20012005 – Creative applied for U.S. Patent. ZEN Patent was awarded to Creative for the invention of user interface for portable media players. This opened the way
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