TAMPERE UNIVERSITY OF TECHNOLOGY Institute of Industrial Management TETA-5036 Management of Innovation Case Analysis 1: Apple Computer return date: Sturday 10th Novemeber Students: 206192‚ Carlos Gomez‚ carlos.gomezbarbero@tut.fi 206171‚ Ceyda Elbasioglu‚ ceyda.elbasioglu@tut.fi 197327‚ Fabio Parisi‚ fabio.parisi@tut.fi 206261‚ Gina Monjaraz‚ georgina.mojarazgomez@tut.fi 206622‚ Merve Eralp‚ merve.eralp@tut.fi Table of Contents:
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creativity. As Jobs describes in an interview‚ the challenge to innovate is a norm of Apple’s culture: It was a great challenge. Let’s make a great phone that we fall in love with. And we’ve got the technology. We’ve got the miniaturization from the iPod. We’ve got the sophisticated operating system from Mac. Nobody had ever thought about putting operating systems as sophisticated as OS X inside a phone‚ so that was a real que stion. We had a big debate inside the company whether we could do that
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Apple Inc. (Apple) has managed to create substantial value in the highly competitive personal computer industry‚ by innovating and forging a path considerably different from those of the largest competitors in the industry‚ successfully differentiating its products from those of the competition by choosing to focus on quality‚ design elegance‚ and superior customer service‚ while outsourcing actual manufacturing to trusted original equipment manufacturers. Yet‚ despite the advantages Apple has created
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Office‚ Internet Explorer programs‚ and purchase 150 million dollars of Apple’s stock. Though this deal was good for Microsoft‚ it was even better for Apple. As a result‚ apple was no longer a competitior for Microsoft. Furthermore‚ the production of iPod was also a risky game. Jobs pushed his managers as well as the engineer team for innovative thinking‚ which was a huge challenge for everyone. Thirdly‚ Steve was self-confident. The fact that he created a video-editing program even without the help
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software‚ and personal computers. The company is widely recognized by its logo which is an apple that is bitten on the right side which symbolizes lust‚ knowledge‚ hope and anarchy. Apple’s most famous products include the iPad‚ the iPhone‚ the iPod‚ and the MacBook series of laptops. All products offered by Apple use the iOS operational system. On August 20th‚ 2012 the company’s value broke the world record which is 624 billion dollars. iCloud is one of the company’s flagship applications
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is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod media player‚ the iPhone smartphone‚ and the iPad tablet computer. Apple uses the marketing technique of line extension and new brands a lot by using this keep improving their product for the best as it has had a good effect as the majority of the
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Subject: Apple and Foxconn controversy from the eye of the consumer Over the last couple years‚ Apple and Foxconn have been partaking in poor business methods thus causing them a great deal of deserved criticism. The consumer‚ must decide whether or not to continue buying from Apple because the consumer is what causes Apple to continue to make new products which results in the poor conditions at Foxconn. Foxconn and Apple violate many ethical‚ moral and basic human principles. The Situation
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iPhone 4 Technical Specifications Size and weight1 Height: 4.5 inches (115.2 mm) Width: 2.31 inches (58.6 mm) Depth: 0.37 inch (9.3 mm) Weight: 4.8 ounces (137 grams) Cellular and wireless * GSM model: UMTS/HSDPA/HSUPA (850‚ 900‚ 1900‚ 2100 MHz); GSM/EDGE (850‚ 900‚ 1800‚ 1900 MHz) * CDMA model: CDMA EV-DO Rev. A (800‚ 1900 MHz) * 802.11b/g/n Wi-Fi (802.11n 2.4GHz only) * Bluetooth 2.1 + EDR wireless technology Location * Assisted GPS * Digital compass
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selling HCL products ” was based on sales promotion and selling. For this I had got a training of product knowledge of wide range of products such as HCL laptops‚ desktops‚ Nokia mobiles‚ Canon Printers‚ Kodak Cameras‚ X-Box‚ Apple IPods‚ etc. Consumer retention is the key success factor for any competitive market. An effort was made to ascertain and analysis customer views and preferences for the product through process of Brand Recall. Also‚ a detailed study was made to
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Now‚ it seems every time you turn on your TV‚ you see a Mac versus PC ad. These two companies are the two biggest competitors in the computer industry. Apple is primarily a consumer company‚ and makes most of its profit selling hardware‚ like its iPod music players and Mac computers. This makes the target of Apple’s site much clearer — marketing‚ selling and providing support for its products to consumers.They don’t have to worry about selling licenses to manufacturers because they’re the only manufacturer
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