Module Title: Principles of Marketing Student name: Ho Sze Ki Individual Assignment Product: Saint Honore Cake Shop Limited produces ``Double Yolk White Lotus Seed Paste Moon cakes’’ target the gift giving market as their main market. As it is a tradional food‚ the buyer choose to buy Double Yolk White Lotus Seed Paste Moon cakes for the old generation people. Saint Honore use the aluminium box to pack the moon cake can help damp proof and lightweight. Another mooncake’s factories
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Ayomipo Burch Williams Loelius Strategic Management Concepts & Cases 07/22/2011 * Describe the key strategic challenges facing Apple Computer. * One of Apple biggest key issue will be the rate that technology is growing and the ability to keep up with and also the prices at which there products are sold for; they are face with constant new arrivals at prices that are more affordable especially in today’s economy where everybody is looking for ways to save money. They are
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It began in 1976 when Steve Jobs‚ Stephen Wozniak and Ronald Wayne formed a company called Apple Computer. Jobs and Wozniak held 45% of the company each as Wayne owned the remaining 10%. Jobs and Wozniak were younger and had very few assets but Ronald Wayne was older and owned several personal assets. Wayne was scared to put these at risk so he sold his share of Apple Computer back to Jobs and Wozniak for around 800 dollars. Today his share in Apple would be worth over 70 billion dollars which is
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values"(Lashinsky‚ 2012‚ p.|Money is not the metric |Labor practices in China |software. Apple leads the digital | |ENVIRONMENTS |74). |Company gym isn’t even |Samsung and HTC – patent |music revolution with its iPods | | |Unique - "The ethos at Apple was |free! |issues |and iTunes online store. Apple has| | |always about
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electronic components. Foxconn is primarily an original design manufacturer and its clients include major American‚ European and Japanese electronics and information technology companies. Notable products manufactured by the company include iPad‚ iPhone‚ iPod‚ PlayStation‚ etc. Foxconn has factories in many different countries‚ which together assemble around 40 percent of consumer electronic products in the world. The reason why Foxconn become famous is that it helps Apple to assemble iPhones. In recent
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Steve Jobs: The Powerful Engine of America Xiao Xin Mrs. Bly English 11 Research Paper 24 Apr. 2013 Xin Steve Jobs: The Powerful Engine of America In 1976‚ a young man and his friend‚ both of whom were not wealthy‚ started a computer company called “Apple” in a small garage in California. Ten years later‚ the young man was expelled from the company which he created; he then started a new business named “Pixar”‚ which attempted to make animation movies by using computer technology. After over
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On October 3‚ 2001 the Japanese consumer electronic company Sony corporation and Swedish telecommunications company Ericsson was established a joint venture called “Sony Ericsson” to make mobile phones. Both companies have stopped making their own mobile phones and combine Sony’s consumer electronics expertise with Ericsson’s technological leadership in the communications sector. In order to market their products‚ Sony Ericsson used the marketing mix strategies which is consist of the “four Ps” such
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TABLE OF CONTENT No Title Pages 1.0 BACKGROUND OF THE ORGANIZATION 2 2.0 THE PRODUCT OF SUSHI ZANMAI 3-5 3.0 THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI 6-7 4.0 PLACE OF SUSHI ZANMAI 8-9 5.0 PROMOTION OF SUSHI ZANMAI 10-12 6.0 IMPROVEMENTS IN 4P’STRATEGIES OF SUSHI ZANMAI 13 7.0 CONCLUSION 14 8.0 REFERENCES INTRODUCTION 1.0 BACKGROUND OF THE ORGANIZATIONS: Backed by more than 20 years of experience in Japan‚ Sushi Zanmai possesses extensive
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Customer Relationship Management Of Apple Submitted to: Instructor - Mikhail ZENCHENKOV Hartford School of Continuing Education Oct 8‚ 2008 Submitted by: (Anu) Chan Mei Ling (Belle) Chiu Chit Ue (Uny) Wong Mei Ting Abstract: Recently iphone has become the most popular mobile device in the smart phone market. People have high expectation for iphone being the smartest mobile device ever made. Besides‚ its popularity Apple has to look upon the situation between the customers
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Steve Jobs has been labeled a visionary by many‚ and rightfully so. Though he may not be the tech celebrity that he once was‚ nor is his name any longer so strongly associated with the basic‚ commonplace components of software and hardware design that he helped to pioneer and that computer users the world over take for granted‚ the charismatic‚ passionately counterculture chief executive officer of Apple Computer was once the most important individual in Silicon Valley and even today dictates the
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