1. Should Apple’s board of directors be expecting Jobs to push transformational change or incremental change‚ or both‚ at this point in time? Why? What Is Transformational Leadership? Transformational leadership improves the performance‚ morale‚ motivation‚ and dedication of both leaders and their teams or supporters. Successful transformational leadership : makes an incredibly strong case for why change should happen‚ promotes a common vision‚ leads change in an organized manner‚
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Range and Pricing of the iPod 9 Marketing Strategy 10 Utility as Product 11 iPod’s Utility is highly improved by Apps 11 Social Status 12 Bandwagon Effect 12 Hypothesis Development 13 Research Methodology 13 Constraints 13 Identifying the Variables 14 Developing a Research Instrument 14 Methodology 14 Selecting a Sample 14 Actual Collection of Data 14 Hypothesis Testing‚ Result & Conclusion 15 For Owners of the iPod 15 For Non-Owners of the iPod 17 Implications 19
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leader by supplying price worthy products and with good technological design from their I-pods ‚ I-phones‚ MacBook with extending software like I-tunes. In 2001 apple was successful in introducing iPod. In January 2007 Steve Jobs announced iPhone‚ a combination of Internet-enabled smartphone and the iPod. The first iPhone was released on June 29‚ 2007 followed by iPhone 3G‚ iPhone 3GS‚ iPhone 4‚ iPhone 4s. Main competitors for Apple Inc. are Nokia‚ Samsung‚ LG‚ Sony‚ Blackberry‚ Microsoft‚ HP‚ and
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management is and not leadership. There ’s no doubt that Steve Jobs will go down as one of the most creative‚ visionary‚ and high-impact leaders of his generation --- or any generation for that matter. How many corporate executives can make a legitimate claim to have reshaped not just one industry but four: computing (the Mac)‚ music (the iPod)‚ mobile communications (the iPhone)‚ and movies (Pixar). How many CEOs can make the legitimate claim that they achieved their wealth and power by making
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E-Hubs 36 Figure 6 - Demand Management 37 Figure 7 - Transactional and Relationship Marketing 38 Figure 8 - Example of iPod Shuffle Messaging 39 Figure 9 - Adoption Curves for Various Media 40 Figure 10 ’ Integration of the Product Lines 41 Figure 11 ’ eCommerce Access 41 Figure 12 ’ Uses for the Product 43 List of Tables Table 1 ’ Apple SWOT Analysis 9 Table 2 ’ iPod/MP3 Player
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players and finally mobile phones with the multimedia function. The company is located in USA‚ California‚ Silicon Valley. Today the company has over 200 retail stores all around the world. Retail stores consist of products such as computers‚ software‚ iPod music players‚ iPhone cell phones‚ third-party accessories‚ and other consumer electronics such as the Apple TV. This retail stores function as Studio for training with Apple products‚ and also all stores offer a Genius Bar for technical support and
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early mover in the product category and its strategy is to cash in on market before competition creeps in. iPhone iPod Apple Macintosh Operating System with GUI Assembled Personal Computer IPHONE EXPERIENCE Arena • CATEGORY : Smartphone – It ’s the next-generation iPod – It ’s the next generation mobile web browser and email client – It ’s the next generation phone – It ’s a software design innovation competing against hardware design innovations IPHONE IS EVERYTHING •
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memory‚ enabling the storage of all kinds of files as on a USB flash drive. The PMP can be connected to a computer with a USB or FireWire connector‚ or via Bluetooth or Wi-Fi link. The worldwide leader on this industry is clearly Apple with the iPod (around 70% of market share in US). SanDisk is the direct challenger‚ even though it is far from catching up with Apple with around 17% of market share in US. Then come Creative‚ Microsoft and Samsung[1] which together own around 10% of the US market
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Table of Content Page 1.0 Executive Summary Introduction 1.1 Introduction of the Company 1.2 Introduction of the Product Line 2.0 Core Product 2.1 Vuzix Video Eyewear iWear AV920 2.2 Functions & Features 3.0 Market Environment & Target Market 3.1 Microenvironment Effects 3.2 Target Market 4.0 SWOT Analysis 5.0 Objectives & Issues 5.1 First Year Objectives 5.2 Second Year Objectives 6.0 Marketing Strategy 6.1 Positioning 6.2 Product Strategy 6.3 Pricing Strategy 6.4 Distribution
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strategy‚ innovative marketing‚ sleek and enticing communications. Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination‚ a combination of a great hardware piece with great style‚ great software‚ great performance‚ user friendly interface‚ with a good e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream. In the 5 years between 2003 to 2008
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