Exam cases: Patties Foods Ltd (PFL) The death of the iPod Australian Beverages Ltd Pre-seen exam information Semester 1 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Patties Foods Ltd (PFL) Patties Foods Ltd (PFL) is a leading manufacturer in Australia’s branded frozen food industry. The company can trace its origins back 50 years to a small cake shop in the Victorian country town of Lakes Entrance. This cake shop was purchased in 1966 by the Rijs
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What is good design and what is the right way to evaluate it? “Typically‚ products to be developed‚ concept products‚ prototypes or brand new products are evaluated in extensive and costly tests with typical consumers in different test settings” (Carbon and Leder‚ 2007‚ p.33). However‚ Apple inc.‚ the acknowledged market leader in quality of product design‚ thinks different‚ and have always relied on their executive opinion rather than that of any focus-groups or potential customers‚ because “this
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Apple Inc Ad Campaign 1.By: Jeffrey Geil‚ Lizzy Silber‚ Alyssa Kaplan‚ Steve Cartoccio‚ Julia Goldwasser 2.Key Facts Key People: – Steve Jobs- CEO and Key Founder – Steve Wozniak- Co-Founder – Phillip Schiller- SVP Marketing – Tony Fadell- SVP iPod Division • 17‚787 employees full-time • Operating website: apple.com • Industry: Computer Hardware‚ computer software‚ consumer electronics 3.Apple Incorporated: Background Information Apple Inc. is an American consumer electronics multinational corporation
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References: Samsung Inc‚ 2009‚ viewed on 27 May 2009 <http://www.Samsung.com/about/> Biztech Macworld Staff‚ 2006‚ ‘Inside Samsung’s Ipod factories’‚ Macworld‚ Viewed on May 25 2009‚ URL: < http://www.macworld.co.uk/news/index.cfm?NewsID=14915> Marino‚ L
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Table of contents Apple competitive advantage ……………………………………………………………… p 3 The personal computer industry ………………………………………………………….. p 6 Apple’s competitive advantage in PCs …………………………………………………... p 9 The introduction of IPhone as a blue ocean strategy ……………………………………. p 13 Apple’s competitive position in smartphones …………………………………………… p 19 How does the death of Steve Jobs affect Apple’s overall strategy for the next 5 years …. P References list ……………………………………………………………………………
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products include Macintosh computers‚ iPod mp3 players‚ iPhone smartphones and most recently the iPad‚ which is a hybrid of a tablet computer‚ and an eReader. Apple’s Macintosh computers‚ iPods‚ iPhones‚ and iPads all share characteristics that make them part of the general information technology industry. However‚ since they are very different products each belongs to a more specific industry. The Macintosh computers are included in the personal computer industry‚ iPods in the personal media player category
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Considering the effects of advertising on consumers‚ there are a few risks that advertisers take in placing advertisements on MySpace. One risk taken‚ Advertisers may try to minimize information about the product. Now that means the consumers or people on MySpace that see this ad‚ are not getting the full run down on information that they need to distinguish whether or not the product is a need to them or not. Another risk on advertising on MySpace is to modify the nature of the communication media
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Chapter 2 Types of Innovation LEARNING OBJECTIVES When you have completed this chapter you will be able to: • Distinguish the different forms that innovation can take‚ such as product‚ process and service innovation • Differentiate and distinguish between the different types of innovation‚ such as radical and incremental innovation • • Describe each type of innovation Analyse different types of innovation in terms of their impact on human behaviour‚ business activity and society
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[Online] on 28/11/2013 at 4:24p.m 3. http://economicsec3.blogspot.co.uk/2012/10/apples-tim-cook-blames-iphone-5-supply.html [Online] on 28/11/2013 at 4:20p.m 4. http://tutor2u.net/blog/index.php/economics/comments/qa-in-what-type-of-market-does-the-ipod-operate-in [Online] on 28/11/2013 at 4:20 p.m 5. http://vi.scribd.com/doc/11983566/11/Regulatory-Environment [Online] on 28/11/2013 at 4.00p.m 6. http://www.chinadaily.com.cn/business/2013-03/28/content_16354053.htm [Online] on 28/11/2013 at 4.00p
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Apple Inc. is an American multinational corporation that designs and manufactures computer software‚ consumer electronics‚ and commercial servers. According to Apple Inc.com‚ the company is best known for its durable hardware products such as iPod‚ iPhone‚ iPad‚ and Machintosh. Due to the trends in innovation‚ change and new technology‚ Apple Inc. has mastered in various transformation and continued innovation leadership. Despite its success‚ Apple Inc. has had its share of mishaps. The company
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