Introduction In this project I am going to describe the Strategic and Marketing Plan of Apple Inc‚ Which is the biggest consumer electronics provider in the world. It provides wide range of consumer electronics in the market like MAC computers‚ IPOD‚ I Phone‚ LAPTOP‚ IPAD. It has about 49‚400 employs and over 240 Retails Store all around the world wide out of it 218 are in US and 24 in UK rest in other countries. I personally think that before studying the strategy of any organization we need to
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integrated user experience” that bode well with the educational institutions. Therefore‚ although Apple was considered a laggard for the entire PC industry‚ they were quite successful within their niche end of the PC business. 2. Assess Apple’s iPod‚ iTune and iPhone and iPad strategies and performance. How would you compare them to its Mac strategy? The “i” strategy stemmed from Apple’s desire to radically shift their strategy to create a “digital hub” out of one’s PC. The Apple products were
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that designs and creates iPod and iTunes‚ Mac laptop and desktop computers‚ Its software includes the OS X and iOS operating system and the revolutionary iPhone and iPad. “Established in Cupertino‚ California on April 1‚ 1976 “for the first 30 years the company was called Apple Computer‚Inc but “dropped the word (Computer) on January 9‚2007” to show that Apple is not manufacturing the computers only‚ but all the electronics and computer software products. Apple releases iPod that wasn’t just for
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Problem: The core problem is a lack of overall innovation from Microsoft in entering the digital music Player market. Their core strategy of providing this device as a networking tool only appealed to 11% of the target market. Their use of innovation around the integration of wireless technology was not taking advantage of a key component‚ connecting to the internet to download additional media. The lack of innovation was also depicted by their proprietary use of the media that was compatible
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Jobs and gradually went near bankruptcy. Till 1997‚ Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side‚ Article dig into the field of personal computer with macintosh‚ mp3 industry with ipod‚ music industry with itunes‚ mobile industry with iphone and app store‚ tablet industry with ipad. Also mentions ebook industry and icloud. Apple’s challenge * Competitions from all industries: Android on Mobile OS‚ Samsung on phone and
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Have dreams‚ goals and objectives is easy and we will always have them. Achieve them is difficult‚ complicated and sometimes even impossible. Sometimes we find people that can go even more that the incredible‚ defending their ideas and dare to carry them out. Accretive example of these people is Steve Jobs; from very young he starts to develop the ideas that he has in his head. Also they call these people are creative‚ passionate‚ and with faith in themselves‚ visionary‚ energetic‚ hardworking
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REVIEW: “Jobs” The movie is based on the real- life story of Steve Jobs‚ an innovative and creative CEO of Apple company. This movie takes place in 2001 with Steve Jobs‚ played by Ashton Kutcher‚ introducing the iPod at an Apple Town Hall meeting. Then it jumps back to 1974‚ when Jobs attended classes in Reed College‚ even though he is not really a student there. Jobs were friends with Steve Wozniak‚ who is the actual person who built the first personal computer‚ Apple 1. Then the story of Apple
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analysis of the company in expanding operation Introduction Apple has become one of the worlds leading technological company since 2007‚ three decades after its incorporation. They rule the world technology with smartphones‚ computer software‚ iPod‚ and personal computer. They are planning entering into Vietnam market as they have some in other big Asian countries such as Japan‚ Singapore‚ China‚ Hongkong. Therefore‚ a specific report is needed to help Apple to come
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Organization of Apple was established in 1976 as a computer company. However‚ in the last decade‚ Apple has expanded into a complex company that specializes in much more than just computers. In 2001‚ Apple broke the barrier with the iPod‚ eventually becoming the dominant market leader in music players. In following‚ Apple joined the phone industry in 2007 with the iPhone‚ which has also been widely successful. Apple is known as a consumer goods company; therefore evaluating its value requires understanding
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down in history as a turning point for the music industry” those who thought piracy would end the music industry were proved wrong through a 10bn downloads from 2003-2009. Another example of Job’s success can be seen through the portable music player- iPod‚ released October 23‚ 2003 that gave the ability to achieve commercial success and innovation where others tried and failed. Job’s
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