direction more towards up and coming technology‚ such as the iPod‚ iTunes and now the iPhone‚ consumers already trusted the Apple name and thus were more apt to buy the products. Apple created the iPod in 2001 when MP3 technology was relatively new to consumers. There are portable music players made by other brands‚ but Apple’s iPod quickly became the industry leader and has remained in that position. A wise choice by the company was to make iPods compatible with Windows operating systems. Initially
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Sadly‚ our post-apocalyptic wanderer is in for a very disappointing evening. He or she will soon discover that attempting to power an iPod with a Gatorade-soaked onion doesn’t work. Many Internet users today have made the same discovery after viewing the video in question‚ produced by the Web site HouseholdHacker.com. First‚ let’s examine the idea of powering any electronic device with a fruit or vegetable. The concept is believable because you can create a battery with a few potatoes. This
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…………........2 3) Introduction……………………………………………………………………………………………………………………………………………………………….3 4) Marketing………………………………………………………………………….3 4.1 Definition of Marketing……………………..………………………………...3 4.1 Marketing strategies used for the launch of IPod……………………………...3 4.3 Marketing Strategies
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brought the costume over to me and showed me the wings and zipper. I asked her to put the costume back now because we don’t want it to get ruined before Halloween. On her way back to the couch she picks up the iPod touch and sits back on the couch. It amazes me how quickly she opens the iPod and
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sales of iPods by US$3.2B‚ which was a 248% increase. Other music related products and services also had an increase in net sales of 223%. The company also experienced smaller increases in the net sales n retail‚ peripherals and other hardware‚ Macintosh computers‚ and software‚ services and other sales. There were no decreases in the net sales of all products‚ but Net sales per Macintosh and iPod fell due to new pricing strategies and the introduction of lower end products such as the iPod Shuffle
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Apple SWOT Apple’s Strengths * ITunes Online Store is an excellent source of revenue derived from sales of music and applications for Apple’s iPhone‚ IPad and iPod touch devices. * Excellent brand loyalty by its customers. Many own multiple products (Mac‚ iPhone‚ etc.) * No debt‚ excellent cash flow. $13bn Net Income in most recent quarter. (Dec 2011). * Excellent Research & Development division that is able to deliver (premium) products that customers will stand in line to buy
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invest in. Since 2009‚ Apple has been practicing five marketing tactics that “lock” customers in. As noted by Dan Tynan‚ writer of the article‚ Apple has five company and product characteristics that ensure loyal customers. These five traits are iPod and iTunes‚ iPhone and the App Store‚ Mac computers and the Mac OS‚ installed software an extra (sometimes unwanted) apps‚ and “shoes and spies.” Apple is now a 35 year old company‚ and since its founding is has strategically chosed to limit consumer
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a successful product. A very common example is entering different geographical areas nationally and internationally. I think that Apple’s introduction of iPod Touch falls into the same category. iPod Touch was a replica of iPhone except that it couldn’t make calls. Considering that iPhone couldn’t make calls either (remember AT&T issues?)‚ iPod Touch was basically another iPhone without the contract with AT&T. However‚ it just opened up a tremendous market for Apple. In the following ad you will
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revenue growth of 32% year over year. How many iPods will Apple sell in the quarter? How many iPhones? Will Apple announce the new iPhone availability today? How about the growth of Mac sales? Last quarter which is normally Apple’s best quarter owing to the holiday season‚ "Apple shipped 2‚319‚000 Macintosh® computers‚ representing 44 percent unit growth and 47 percent revenue growth over the year-ago quarter. The Company sold 22‚121‚000 iPods during the quarter‚ representing five percent unit
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and creative individuals call the “Mac users”. Apple retail store concept helped consumers to look at the eye-catching products as well as directly use and experience Apple’s software. The successful product line of Apple Inc. consists of Macintosh‚ iPod series‚ iPhone series‚ iPad‚ iMac. Apple had two notable products that failed to live up to expectation namely Mac Mini and Apple TV. BACKGROUND The focus of this apple is the Mac portable personal computer line of Apple in the United States
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