[pic][pic] May 11‚ 2011 Apple‚ Inc. Although there is hardly anyone left in the world that does not know anything about the company Apple‚ the following synopsis will demonstrate how this successful firm really does make a profit. Just go into any electronics store or a cell carrier‚ and you’ll get to see almost all other companies that are trying to keep up with Apple. When the iPhone came out‚ it was the leader in multi-touch screen phones. Now‚ almost all the phones for sale are similar
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Apple: Business Analysis II MGT 521 August 22‚ 2011 Apple: Business Analysis II As of May 2010‚ “Apple‚ the maker of iPods‚ iPhones and iPads‚ shot past Microsoft‚ the computer giant‚ to become the world’s most valuable technology company” (Heft & Ashlee‚ 2010). Apple’s expansion in consumer electronics has garnered them a reputation as a powerhouse in this industry also. In this paper‚ I will review‚ analyze and summarize Apple Inc. financial health‚ technological advantages against
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1. Historically‚ what were Apple’s major competitive advantages? To have a competitive advantage a company should have a right strategy‚ consequently to have distinctive competences and as a result to have good resources and capabilities‚ which bring high profitability to the company. In our case the competitive advantages of Apple is differentiation and innovation‚ high quality‚ great customer responsiveness‚ high level of marketing and having strong sales department. By recruiting Steve Jobs
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personality (compulsive buyers‚ people with a sweet tooth‚ etc)‚ lifestyle (single people dating will buy chocolates for dates)‚ and needs (health needs such as diabetes would need a sugar free chocolate bar). Behavioral... Read Full Essay The iPod was innovated by Tony Fadell‚ a former employee of General Magic and Phillips. Fadell wanted to bring a player by using small hard-drive player that can be link to a delivery system where users can obtain or download music legally (Hormby and Knight
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a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple’s future‚ but they now accounted for less than half of its total revenue. Apple was no longer just a computer company. Its move into digital music‚ with the iPod and with iTunes‚ and into the next generation mobile devices‚ with the iPhone‚ had given the company a chance to transcend the constraints of the PC business. The Evolving PC Industry From its earliest days in the mid-1970s‚ the industry has
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introduction of the products (iMac‚ MacBook‚ iPod‚ iPhone‚ and iTunes) the company started to expand into the digital entertainment market. Apple Computer change the name of the company to Apple‚ Inc. to symbolize its new‚ more diversified nature. Critical Factors for Success I believe that a major part of Apple‚ Inc.’s success fell on the fact that the introduced new‚ innovative products. No one in the digital entertainment market had any products even close to the iPod and iTunes technology that Apple
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Apple Computer. Apple Store. 4 June 2008 . Apple Inc. iPhone Premieres This Friday Night at Apple Retail Stores. 28 June 2007. . Apple. Safari. 4 June 2008 . Apple‚ Inc. Apple Reinvents the Phone with iPhone. 9 January 2007. . Apple‚ Inc. "iPod touch." Apple. 4 June 2008 . BBC. "Quarter of US iPhones ’unlocked ’." BBC News | Business 29 January 2008. Canalys. "Smart mobile device shipments hit 118 million in 2007‚ up 53% on 2006." Press release. 2008. Clearwire. Clearwire: Wireless Broadband Internet Service Home and Office
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Key activities of Apple Apple’s Lines of Business The company divides its own product lines into iPhone‚ iPad‚ Mac‚ iPod‚ iTunes‚ Software‚ and Services‚ and Accessories. I will group these as three lines of business: Computing Hardware & Software‚ Mobile Devices‚ and the iTunes Store. Computing Hardware & Software Apple’s longest running line of business is that of computer hardware and software. The company has always believed that hardware is only as useful as its software‚ and the importance
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related accessories. (Bernard 2004) The nature of technology market is one of the most non-stop growing changing market‚ and as Steve Jobs said in a conference: “One product can change the whole market” (Business Week‚ 2006) The booming sales of iPod drag apple back to the spotlight. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro)
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APPLE INC. 1. What‚ historically‚ have been Apple’s competitive advantages? Apple pursues a differentiation strategy since it started in 1976. Only one time they offered a computer aiming for the mass market‚ but soon came back to their differentiation strategy. This differentiation strategy was at one point supported by a strong promotion campaign‚ with the goal of to ‘differentiate the Macintosh amid intense competition in the PC industry. Apple has always been a very innovative PC manufacturer
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