Mobile-phone Industries. Apple Inc. is an American Multinational corporation with a focus on designing and manufacturing consumer electronic and related software products. Its best-known hardware products include the Macintosh line of personal computers‚ the iPod (portable media player)‚ and the iPhone. The software products include the Mac OS X operating system‚ iTunes media browser and the iLife suite of multimedia and creativity software. (Wikipedia‚ the free encyclopedia) The personal computer industry
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Introduction Stage Product: Apple iWatch The apple watch is in the introduction stage because it is brand new‚ soon to be released in the market in early 2015. Currently there are no sales revenue’s as it’s not released but Apple is already pumping big bucks into advertising‚ including commercials‚ web design on its website‚ print ads‚ collaborative marketing and more. The technology is completely new and therefore at its highest cost in terms of its build‚ testing‚ manufacturing‚ and educating buyers
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“Apple launched a music player in October 23‚ 2001 named as “iPod. Because of its aesthetic design‚ unique click-wheel to navigate‚ sexiest looks and plethora’s of other features‚ this device becomes so popular that company started to concentrate more on music industry rather than its core product “computers”. So‚ apple started to come up with improved version of iPod almost every year and currently apples have very sophisticated devices like iPod Touch‚ iPhone‚ iPad in its product line-up. These products
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improve its positioning by targeting solely towards the home consumer and by staying ahead of its competitors in its product innovation. With the release of the iPod in 2001 and the subsequent introduction of the iTunes Music Store in 2003‚ Apple had created a dominant position for themselves in the sale of mp3s and mp3 players. The iPod‚ like all of Apple’s products‚ had a significantly higher price than the mp3 players of its largest competitors. However‚ the iPod’s sleek design‚ simple user interface
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Problem Statement The Apple Company has had great success with the iPod but now needs to figure out a way they can create a sustainable comparative advantage in the Mp3 player market or they will lose demand and market share‚ and decrease profits and revenue . Analysis I am now going to analyze the PC and Music Player industry using Porter’s five forces. ~Competitors The competitors in the PC industry are fierce and intense. There is a very high rivalry in the industry causing the price
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their product and bring the computer market into the hands of consumers. All that success still not boosted the Apple before they launch their IPod ‚ it was the really worth device that differentiate Apple form the other competitors . IPod is a digital music player ‚ they exploit the technology to make it better than the normal MP3 portable players ‚ IPod storage capacity was up to 1000 songs ‚ with preferred innovative design and suitable price . After that the strategy of
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Case Questions: How Apple’s Corporate Strategy Drives High Growth Norman Smith III‚ MGT 5509 1a. They were focused on the ‘existing’ market of sophisticated and creatively-inclined users to sell fancy and elegant computers with a high profit margin per device‚ while Windows was expanding their market share to appeal to the ‘every man’ computer user using the slogan “Windows Everywhere”. In other words‚ Apple was fighting for an existing share of the pie (red ocean strategy)‚ while Windows
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emerged as a formidable competitor. The company’s different kinds of devices provide a product mix’s breadth. Through PCs‚ tablets‚ smartphones and other devices‚ Apple aimed to offering a whole range of associate products and devices‚ like iphone‚ ipad‚ ipod and imac. The different products meet different people’s need. The company’s business strategy leverages its unique ability to design and develop its own operating systems‚ hardware‚ application software‚ and services. The vertical integration provides
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Apple Fever In Singapore Introduction Singapore which is situated in SEA(South East Asia) has posses a high consumer of electronic devices. Apple is company that products Mac devices‚ products include IPOD‚ ITouch‚ Mac Book‚ Peripherals and IPad. The company is concentrate on selling products physical products. Apple also has international the business and globalize the market share of the company. Apple also has product that consisit of iTunes and App Store. App Store which provide application
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Customer Intimacy When we talk about Apple comes to our mind all the technology and innovation that each year brings Apple to us they offers a wide variety of models and different styles in all of his presentation like macs‚ iPod or iPhone. What makes this brand apple so unique and innovative is the level of relationship between customer at the moment of buying because they are able not just to choose what they want they also personalize their product like the color‚ some details and they even
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