1. Should Apple’s board of directors be expecting Jobs to push transformational change or incremental change‚ or both‚ at this point in time? Why? What Is Transformational Leadership? Transformational leadership improves the performance‚ morale‚ motivation‚ and dedication of both leaders and their teams or supporters. Successful transformational leadership : makes an incredibly strong case for why change should happen‚ promotes a common vision‚ leads change in an organized manner‚
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The video with Steve Jobs introducing the “First Ever iPod” was incredible. When viewing the video presentation the audience demographics as in age and socio-cultural background‚ I felt geared towards the age demographic and socio-cultural background that is known to be the Y generation overall; but markets the iPod to all ages and cultural backgrounds. The Y generation is any person that is born after the year 1983. [1] Generation Y was the first to grow up with computers in their homes and they
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hard drive memory allowed new manufacturers to introduce easier to use and more robust devices which expanded the penetration of DAPs amongst early adopters. In 2001‚ MP3 players crossed the chasm with the introduction of Apple’s iPod.2 With the combination of the iPod and the iTunes software‚ Apple provided pragmatists with the solution and convenience of managing their portable audio entertainment. At a hefty price of $399‚ Consumers could finally catalog‚ manage‚ and play uploaded music from CDs
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Apple Board of Directors decided to hand over the reins of Apple Inc. to Timothy Donald Cook better known as Tim Cook‚ then Chief Operating Officer(COO)‚ and make him the new Chief Executive Officer of the company. Jobs resigned from the post of CEO and was chosen to be the Chairman of the Board of Directors. Tim cook was also inducted in to the Board. The decision taken by Jobs was not because of any pressure or due to declining sales or problem with the company but because he was suffering from
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(insert picture of ansoff matrix here) Each section of Ansoff ’s matrix shows a strategy which would be used in times with what you are doing. For example this is particularly relevant to Apple. The Apple iPod is a real life example of a new product delivery into an existing market. Prior to its
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------------------- Brand Positioning Case Study* | The choice of a university as a place to study is as much to do with emotion as it is to do with logic. Therefore the brand positioning of the University is a key driver in the choice. However‚ not many universities have actively managed their brands. Their brands have just grown rather than been shaped or managed.B2B International was commissioned by one of the UK’s largest universities to show how it could develop its brand to gain a sustainable
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is an American multinational corporation headquartered in Cupertino‚ California that designs‚ develops‚ and sells consumer electronics‚ computer software‚ and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod‚ the iPhone‚ and the iPad. Its software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity and production suites. The company was founded on April 1‚ 1976‚ and incorporated
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strategy‚ innovative marketing‚ sleek and enticing communications. Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination‚ a combination of a great hardware piece with great style‚ great software‚ great performance‚ user friendly interface‚ with a good e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream. In the 5 years between 2003 to 2008
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players and finally mobile phones with the multimedia function. The company is located in USA‚ California‚ Silicon Valley. Today the company has over 200 retail stores all around the world. Retail stores consist of products such as computers‚ software‚ iPod music players‚ iPhone cell phones‚ third-party accessories‚ and other consumer electronics such as the Apple TV. This retail stores function as Studio for training with Apple products‚ and also all stores offer a Genius Bar for technical support and
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Music Business while Introducing iPhone and Apple TV Apple’s inventions and competitive advantage has been a successful but probably challenging experience for Steve Jobs and Stephen Wozniak. The invention of the Apple Computer (Mac)‚ IPhone‚ iPod‚ and the Ipad proves that not giving up on dreams can result in making products that customers will appreciate and expand their mind set. Steve Jobs and Stephen Wozniak knew each other since high school and both had the capability to research and
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