Michael Shuster Professor Brattain MBA International Management In todays world we see thousands of leaders and managers. But in order to be a great leader or manager‚ you need to have the proper traits to be able to use your skills to lead a firm and its employees to the top. I will be discussing with you today about two of the most successful and great leaders to have lived in the business world. I believe that both Steve Jobs and Bill Gates changed the world for the better‚ and their great
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Table of contents Apple competitive advantage ……………………………………………………………… p 3 The personal computer industry ………………………………………………………….. p 6 Apple’s competitive advantage in PCs …………………………………………………... p 9 The introduction of IPhone as a blue ocean strategy ……………………………………. p 13 Apple’s competitive position in smartphones …………………………………………… p 19 How does the death of Steve Jobs affect Apple’s overall strategy for the next 5 years …. P References list ……………………………………………………………………………
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New Product Launch Marketing Plan MKT/571 Introduction The new product launch marketing‚ is a product‚ it has to be external to iPod‚ iPhone or any cell phone device. The product can send a message to display on the cell phone or iPod warning the user that the sound level is high dangerous to the ears. iPod Market needs and Market Growth. The current technology is focused on the electronic youth culture‚ in order to have a convenient product according to the actual customers’ daily life;
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Apple Inc. is an American multinational corporation that designs and manufactures computer software‚ consumer electronics‚ and commercial servers. According to Apple Inc.com‚ the company is best known for its durable hardware products such as iPod‚ iPhone‚ iPad‚ and Machintosh. Due to the trends in innovation‚ change and new technology‚ Apple Inc. has mastered in various transformation and continued innovation leadership. Despite its success‚ Apple Inc. has had its share of mishaps. The company
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performance in the free market‚ has become ever more prominent in extending the marketability of already existing goods. To be more specific‚ the convergence of consumer goods that are physical and technological in nature‚ such as tennis shoes and iPods respectively‚ have rapidly shifted the infrastructure of the global markets for each individual component and‚ in its wake‚ left a brand new market. In order to demonstrate the success of both industries individually‚ further research is requisite
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and to counter a poor record of marketing Apple products by their-party retail outlets. In addition‚ Apple introduced its first iPod portable digital audio player later that year. It was an entirely new product line from its computer business. Soon after the introducing of iPod‚ Itunes Store was established to offer online music downloads for US 99 cents a song for its iPod lines. Besides music‚ more than 2200 television shows‚ in addition to full-length films from Disney‚ are also available on iTunes
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grow in Asia. The PC industry has its 10th consecutive quarter of double digit growth (2005) o In 2005 Apple had approximately $13.9 billion in sales with about $6 billion of that coming from computers and almost $4.5 billion from the sales of iPods. o The need of the buyers is changing. Consumers are now looking for customized personal computers that can be taken anywhere and are moving away from the standard desktop computer. Need for mobility‚ consistent access and reliability are becoming
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years. Apple Inc. have had their ups and downs to include in depth software/hardware which was difficult for competitors and users to understand and mimic as well as holding face on their computer background with their innovative technologies of the iPod‚ iPad and iPhone which sparked interest once these innovations took a hold on the market we have seen over the past 10 years or so. Apple Inc.’s competitors were highly successful in the early 1990’s with their mass market in businesses‚ schools
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UNIT 4222-232 MOVE AND POSITION INDIVIDUALS ACCORING TO THEIR PLAN OF CARE (HSC 2028) Outline the anatomy and physiology of the human body in relation to the importance of correct moving and positioning of individuals. The back is made up of the spine or vertebral column which is formed from a number of different groups of bones. It protects the spinal cord and allows flexibility of the upper body. The bones are held together by ligaments and small muscles which stretch from one bone to the next
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The first generation iPod was one of the first mobile devices that a consumer could carry around comfortably. Before this‚ the bulky‚ disc-shaped Sony Walkmen dominated the market‚ requiring the user to have to go out of his way to purchase a CD and needing to change the CD in the event that he wanted to listen to a different album. Like changing a lens on a DSLR camera‚ it was impractical and time consuming. Therefore‚ Steve Jobs created the iPod‚ a mini personal computer that could
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