Management Unit 1 April 26‚ 2011 I. Introduction & Background Apple Inc. has been at the forefront of innovation and creativity in the computer industry. In 2001‚ they entered into the digital music player industry with the launch of the iPod (Slind & Yoffie‚ pg. 10). Another product line they created is the iPhone‚ which is controversial with its high costs and limitations from AT&T. Apple Inc. started in 1976 and has constantly fought to achieve a high market share in its industries
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APPLE INC FORMReport) 10-K (Annual Filed 10/27/09 for the Period Ending 09/26/09 Address Telephone CIK Symbol SIC Code Industry Sector Fiscal Year ONE INFINITE LOOP CUPERTINO‚ CA 95014 (408) 996-1010 0000320193 AAPL 3571 - Electronic Computers Computer Hardware Technology 09/30 http://www.edgar-online.com © Copyright 2011‚ EDGAR Online‚ Inc. All Rights Reserved. Distribution and use of this document restricted under EDGAR Online‚ Inc. Terms of Use. Table of Contents UNITED STATES
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4. The iPod-iTunes business has been a spectacular success. Has Jobs found a new formula to create sustainable competitive advantage for Apple? I think Steve Jobs has found a new formula to create sustainable competitive advantage for Apple. There is synergy with the iPod and iTunes and also the iPhone and Macs. This allows for convenience for customers. It is seen as a cool gadget for young people and is also comparable in price with competitors. Its biggest advantage is that the iPod has a
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” With this addition to Apple’s products‚ it is yet another piece of Apple’s corporate level strategy to create value through related diversification. From solely manufacturing computers‚ Apple in the past ten years has added a music device in the iPod and now a cell phone in the iPhone‚ not to mention a plethora of software for all of its products. Because of such high growth and rapid change‚ Apple must adopt the optimal corporate structure moving forward to maintain its competitive advantage.
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In a free enterprise system individuals and businesses have the opportunity to compete against each other in a fair way. There have been many entrepreneurs who have used the free enterprise system to their advantage to be able to make it in the business world. One such entrepreneur who made an impact using the free enterprise system would be Steve Jobs. The free enterprise system made him able to compete against other companies to see who’s inventions were better. It was this that made him one of
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products than other companies because with its innovation and stylish products that they’re selling to market. In this case‚ the innovation and the technology advances might help Apple overtook the competition. In addition‚ the combination of iTunes and iPod is clearly make Apple dominates in the digital music market. ITunes is a software that allow user to download music‚ which mean that ITunes has dominates the download market‚ and so IPod’s which are the one product that uses to control the digital
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1.0 Introduction Position is the place of a product(s) or brand that occupies in consumers’ minds relative to competing offerings. Positioning is the process of developing a specific marketing mix to influence current and potential customers’ overall perception of a brand‚ product line or organisation. Positioning assumes that consumers compare products based on important features. (Robert and Heath 2012‚ 629) 2.0 Segmentation Profile Hotel 81 considers all four major variables of geographic
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Apple‚ Inc. (formerly known as Apple Computer‚ Inc.) was incorporated in the State of California in 1977. Apple currently designs‚ manufactures‚ and markets a variety of computer and personal electronic products‚ including Macintosh computers‚ and the iPod digital music player. AppleÕs key markets are consumers‚ creative professionals‚ educational institutions‚ and business users. For nearly twenty years‚ Apple computers have been the industry standard for creative industries such as publishing‚ advertising
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LESSONS TO LEARN FROM STEVE JOBS -Anand Soni STEVE JOBS: AN INNATE VIRTUOSO A man of the stature of Steve Jobs needs no introduction. Steve Jobs‚ undoubtedly‚ was one of the greatest entrepreneurs and a great visionary of the 20th century. Steve Jobs revolutionized the computer industry by democratizing the technology and making the computers smaller‚ cheaper‚ intuitive and accessible to everyday consumers. In 1976‚ at the age of 21‚ Jobs founded Apple Computers with Stephen Wozniak ‚ probably
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1990’s. The emphasis Apple put into the Macintosh turned out not being the best decision for the company‚ and they almost went bankrupt in 1996. What Apple did in response makes them the powerhouse company they are today. In 2001 they released the iPod along with opening their first retail store in Maclean Virginia. The retail store was a huge success for Apple as it allowed them to build a relationship with their customers in person‚ an advantage they had over their competitors. Apple continued
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