Officer (CEO)‚ and quickly made changes to the organizational structure‚ which reversed its declining sales. In 2000‚ Jobs became the CEO of Apple Inc.‚ and introduced the IPOD‚ a digital music player which sold 100 million units‚ which was the turning point for the company. Mr. Jobs was the brain of Apple‚ known for creating the Ipod touch‚ Ipad‚ Mac Book and an online store called Itunes. Organizational Structure Prior to the return of Steve Jobs‚ Apple Inc‚ was almost non-existent due to the lack
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data from all their Apple devices in one place which made life easier for customers. Secondly‚ its product became the must have if customer wanted to be part of “the Apple Family” or “community”. Apple products were not anymore electronic products (iPod‚ iPad‚ IPhone) or computer; Apple products were seen as a social status since Apple product prices were higher than the competition. Thirdly‚ Customers are buying Apple products in order to have high quality products that are sold in huge bright
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Japan. Source 2: http://www.economist.com/node/21551058 Summarize: This article predominantly talks about how Apple is a major economy innovator. In the last 11 years‚ apple has come out with 3 products that have completely changed the market. The iPod‚ iPhone‚ and
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Chapter 1 Related Theory Discussion 1.1 Brand: The American Marketing Association defines a brand as a "Name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller ’s good or service as distinct from those of other sellers." A brand can take many forms‚ including a name‚ sign‚ symbol‚ color combination or slogan. For example‚ Coca Cola is the name of a brand make by a particular company. 1.2 Local brand: A local brand is a brand that is sold and marketed (distributed and
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I like to call them‚ iPhone-wannabes‚ today I am going to be talking about the man behind the iPhone and all of the Apple products we have come to love and use every day‚ Steve Jobs. B. Relevance: Steve Jobs is the reason we have the things like iPods‚ iPads‚ and the iPhone. Everyone that likes Apple products should at least care to listen about the man behind this generation. C.
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impossible to deny that‚ over the last five years‚ Apple has firmly positioned themselves as the premier creator‚ manufacturer‚ and distributor of some of the most innovative and quite frankly‚ coolest technology that is available. From the release of the iPod and Intel-based Mac to the more recent iPad and iPhone‚ the company has literally driven innovation in the industry. They have also done so in a manner befitting the original high standard that Steve Jobs instilled in the company from its inception
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because it has stocks that are rising sky-high right now! Apple is an American multinational corporation that designs and markets consumer electronics‚ computers software and personal computers. The company’s best know hardware products include the iPod‚ and the iphone and the ipad. Apple software includes the Mac OS X operating system and the iTunes media Brower; The three reasons why I would invest in apple are because apple’s market share as a computer marker is on a strong up trend is now
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other electronic accessories. Throughout the past few years Apple is greatly known for their leading product: Apple iPod. With this contribution he pioneered digital technology to the masses. "As a visionary‚ he saw that computers could be much more than drab productivity tools. Instead‚ they could help unleash human creativity and sheer enjoyment" (Burrows). With the success of the iPod Job’s dominated the music business with the music player and iTunes online music store. iTunes along brought forth
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think that as Apple continues to move forward with out the guiding force that was Steve Jobs‚ they have to consider the impact that competitors are going to have on their market share. There are now several competing devices similar to the iPhone‚ iPod‚ and iPad in the market place now. Apple will have to continue the tradition of innovation‚ and homegrown product development to stay on top. With new leadership‚ comes new ways of doing things. Even though the new CEO of Apple inc‚ Tim Cook
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lifestyle.” Now Apple was not only a software company‚ but a digital asset management company because they owned the iTunes content. They opened their own stores‚ and with iTunes became the largest digital retailer in the world. Then Apple introduced the iPod which revolutionized the way people listen to music. Apple’s superior design quality differentiates its products from its competitors. They first developed a public association with high quality design with their first home computers‚ which were
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