Company Context Collaborations Competition STP • Segmentation • Targeting • Positioning 4P’s • • • • Product Price Place Promotion 1 MARKETING FRAMEWORK: APPLE INC. Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software‚ online services‚ and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod media player‚ the iPhone smartphone‚ and the iPad
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1.3 Opportunities 23 5.1.4 Threats 24 6 Strategy Formulation 24 6.1 Segmentation‚ Positioning and Positioning 24 6.1.1 Creative Professionals (Business Market) 24 6.1.2 Education (Educators and Students) 25 6.1.3 Growth Rate of Market 25 6.1.4 Demographic Segmentation 26 6.1.5 Geographic Segmentation 26 6.1.6 Behavioural Segmentation 26 6.1.7 Psychographic Segmentation 27 6.1.8 Market Targeting & Positioning 27 6.2 Ansoff Matrix: Product-Market
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Table of Context Executive Summary Introduction The company was founded in 1964 by a student of Phil Knight‚ middle-distance runner at the University of Oregon team‚ and his coach Bill Bowerman. Initially it was called Blue Ribbon Sports and specialized in the order of athletic footwear in Asian countries and resell them in the U.S. market. Upon graduating Knight wrote a paper that proposed quality running shoes could be manufactured in Japan. But his letters to manufacturers in Japan
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software and hardware‚ portable media players like the “iPod” and more recently mobile phones known as the “iPhone”. Since its birth‚ Apple has operated in approximately 200 stores in 5 countries and an online store where hardware and software products are sold. The iTunes Store provides music‚ music videos‚ television programs‚ movies‚ podcasts‚ iPod games‚ and audiobooks‚ which can be downloaded using iTunes on Mac or Windows‚ and also on the iPod touch and the iPhone. The fundamental reason why Apple
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8. Finding and Analysis 8.1 Introduction Sainsbury a famous online retail shop in United Kingdom that is provide numerous types of product of its customers. They provide their service very efficiently at a minimum cost compare with other. In their shop variety of product are available which help to the customer to get their product easily. It is also save their time. Their website also well designed that help to the customer to find out their preferred product quickly. Sainsbury divided its
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position as still the leader in the technology world. The challenges Apple are expected to face are that the competitors will be not far behind them in producing their own version of the IWatch. This has already happened previously with the IPhone‚ IPod‚ IPad. This is where Apple will continue to upgrade the IWatch and will be producing alot of primary research‚ with how the customer see’s the IWatch‚ what they would like to see be included‚ what will make the consumer stay with the brand Apple over
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Title: Consumer Emotion & Moods - Elements of Sensory Branding Introduction Branding and marketing in contemporary society has ultimately changed comparing with the way they are carried out in the past. In contemporary society‚ it is considered that consumers’ emotions and moods play a drastically increasingly important role. This paper would use consumer moods and emotions and sensory branding as fundamental theoretical framework to analyse the potential impacts of emotional benefits of consumers
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PART 1: Introduction INTRODUCTION In an age when cell phones and mp3 players display tiny quartz clocks‚ the mechanical wristwatch has slowly become less of an object of function and more a piece of modern culture‚ for both men and women. However‚ this was not always the case. Less than 100 years ago‚ no self- respecting gentleman would be caught dead wearing a wristwatch. In those days of yore‚ real men carried pocket watches‚ with a gold half-hunter being the preferred status
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and behaviors (i.e. psychographic) to target Freedom Lovers and Attention Seekers then later stage Sensible Classics as below: Stylish and modern urban and suburban individual with acceptable income levels; this group contains men and women‚ who are young and consider themselves to be bubbly‚ spirited and trend leading; and who are older but consider themselves young at the heart and having a positive life attitude. The most critical selection criterion for market segmentation is to consider the
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it? Positioning is not independent of itself‚ instead it’s a concept from STP (Segmentation‚ Target market‚ Positioning) Let us take this forward with an example‚ not everyone likes the same restaurant‚ movie or college. Therefore‚ a marketer starts by dividing the market into segments. They identify and profile distinct groups of buyers who might prefer varying products and services. For this demographics‚ psychographics and behavioral aspects of buyers are considered. After identifying market segments
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