Professionals (Business Market) 24 6.1.2 Education (Educators and Students) 25 6.1.3 Growth Rate of Market 25 6.1.4 Demographic Segmentation 26 6.1.5 Geographic Segmentation 26 6.1.6 Behavioural Segmentation 26 6.1.7 Psychographic Segmentation 27 6.1.8 Market Targeting & Positioning 27 6.2 Ansoff Matrix: Product-Market Strategies 28 6.3 BCG Model Analysis 29 6.3.1 Analysis 29 6.3.2 Recommendations for Apple based on BCG positioning 31 6.4 4Ps and
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Market segmentation: We divided the market segmentation criteria into 3 main groups: Segmentation criteria profile psychographic bahavioural Socio-economic: -disponible Income: -more than average disponible income -less than average disponible income lifestyle: -luxury orientated -value orientated benefits soughts: - price conscious - quality conscious - image conscious - ethical conscious geographic: -location: -urban area -non urban area Buyer habits: -Super/Hypermarkets
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Analysis‚ segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and
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performance in the free market‚ has become ever more prominent in extending the marketability of already existing goods. To be more specific‚ the convergence of consumer goods that are physical and technological in nature‚ such as tennis shoes and iPods respectively‚ have rapidly shifted the infrastructure of the global markets for each individual component and‚ in its wake‚ left a brand new market. In order to demonstrate the success of both industries individually‚ further research is requisite
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Market Leader A market leader is a brand‚ product‚ or a firm that has the largest percentage of total sales in terms of revenue (the market share) of a market. A market leader often dominates all his competitors in areas such as: customer loyalty‚ distribution coverage‚ image‚ perceived value‚ price‚ profit‚ and promotional spending. To be the leader in the market‚ the company needs to be innovative‚ agile‚ revolutionary‚ obsessive and supportive. Market leader objectives are to continue expanding
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modern concept sure to please tomorrow’s consumer. Company Description Apple inc. (formally Apple Computers Inc.) Is a Manufacturer‚ Designer and Seller of various consumer electronics including personal computers‚ media devices (including the iPod‚ iPhone and many other devices)‚ accessories and peripherals as well as the sales of media (including music‚ video and many other entertainment mediums) and software to support the previously listed items‚ including operating systems‚ music and video
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Apple Inc Ad Campaign 1.By: Jeffrey Geil‚ Lizzy Silber‚ Alyssa Kaplan‚ Steve Cartoccio‚ Julia Goldwasser 2.Key Facts Key People: – Steve Jobs- CEO and Key Founder – Steve Wozniak- Co-Founder – Phillip Schiller- SVP Marketing – Tony Fadell- SVP iPod Division • 17‚787 employees full-time • Operating website: apple.com • Industry: Computer Hardware‚ computer software‚ consumer electronics 3.Apple Incorporated: Background Information Apple Inc. is an American consumer electronics multinational corporation
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maximum of five computers‚ prevented their users from mass distribution of the recorded materials. Other applications prevented MP3s from being played on non-iPod MP3 players or prevented customers from emailing them (Keshani‚ 2013). Music became cheaper to access because the MP3 format began offering it at reasonable prices online. Apple’s iPod ultimately allowed for the success of iTunes. Podcasting became a tool that individual artists could use to make their podcasts available for their listeners
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Industry Análisis: Apple Computer 1. Analyzing the computer industry from 1995 to 2005 seemed to be like analyzing a game of chest between the major competitors. The development is noticeable and the shaping of different corporate strategies could be sensed easily thanks to the different approaches toward the movement of the industry that the companies had; some of them shaped it‚ some followed it and some helped it grow. In order for us to analyze the computer industry during the up said time
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million CD’s in the first 3 years. Apple introduced a product into the market much faster and innovative than any other product‚ the iPod (2008 “The history of digital audio music players from Edison to the ipod”). We all like to listen to music and what better to listen to music in the same device in which you can talk on the phone‚ the company due to the start of the iPod; various accessories began to create to have a more complete product (Costello‚ 2009). The several music players mentioned are examples
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