Leonardo da Vinci tenet that appeared in Apple’s first marketing brochure: “simplicity is the ultimate sophistication.” Ten years ago‚ the portable music player industry was ripe for a shake up‚ and Jobs’ quest for simplification led to the revolutionary iPod followed by the iPhone. When setting their sights on what to do next‚ today’s emerging business leaders need only find products that are more complicated than they need to be. Elegance Steve Jobs strove to deliver the elegant ideal. “People are
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ASSIGNMENT OF MARKETING MANAGEMENT QUESTION: In Marketing ‚ we study 4Ps like Product‚ Price‚ Place and Promotion. You are supposed to analyze any brand or product of choice based on the above marketing mix i.e. 4Ps. ANSWER: MARKETING MIX The marketing mix is a broad concept which includes several aspects of marketing which all inquire to obtain a similar goal of creating awareness and customer loyalty. The marketing mix is not only an important concept‚ but a guideline to reference back to
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Channel Management : Describe the channel strategy in place‚ give your opinion about its effiency and describe how to could be in the 10 coming years. The company Apple sells lots of technologic and innovative goods and services‚ like the famous iPhone‚ iPod or Macintosh. The success of this firm is due to the innovation‚ an excellent communication‚ design‚ the ease use‚ and in other hand due to the adapted channel distribution strategy. As we can see‚ Apple Products aren’t available in every store‚
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2006 2007 2008 Mac percentage of revenue has increased 15% since 2006… …and iPod’s percentage of revenue has decreased 20.8%. 2 5/14/2009 Product Life Cycles Introduction Growth Maturity Product lifecycle curve Decline iPod‚ all models Mac desktops Sales iPhone
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strategy because they can help companies create and sustain an advantage over competitors.3 Organizations can achieve a competitive advantage by using their resources to provide greater value for customers than competitors can. For example‚ iTunes and iPod created competitive advantage for Apple and value for its customers by combining elements of design‚ price‚ and capability in a unique way. But the most important advantage was being the first company to make it easy to legally download music to digital
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Considering the effects of advertising on consumers‚ there are a few risks that advertisers take in placing advertisements on MySpace. One risk taken‚ Advertisers may try to minimize information about the product. Now that means the consumers or people on MySpace that see this ad‚ are not getting the full run down on information that they need to distinguish whether or not the product is a need to them or not. Another risk on advertising on MySpace is to modify the nature of the communication media
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* 1. MGMT65000 – Strategic Management – spring 2011 Test 1 By: Divya Mishra School of Management Purdue University Calumet Submitted to: Dr. Arifin Angriawan1|Page * 2. Company profile & backgroundNIKE‚ Inc. is engaged in the design‚ development and worldwide marketing of footwear‚apparel‚ equipment and accessory products. . It sells its products to around 18‚000 retail accountsin the United States and through a mix of independent distributors‚ licensees and subsidiaries innearly 200 countries
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Company Analysis - Apple TABLE OF CONTENTS COMPANY OVERVIEW 5 Introduction 5 Brief History & Current Happenings 5 Apple Products & Services 7 Business Strategy 9 INDUSTRY ANALYSIS 10 SWOT Analysis 10 Industry Overview 13 FINANCIAL ANALYSIS 16 Short-Term Liquidity Analysis 16 Current ratio 16 Acid Test (or Quick Test Ratio) 16 Accounts Receivable Turnover
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Microsoft Windows XP Professional Service Pack 3 (Build 2600) Hewlett-Packard HP d530 SFF(PK787PA) iTunes 10.7.0.21 QuickTime 7.6.9 FairPlay 2.2.19 Apple Application Support 2.2.2 iPod Updater Library 10.0d2 CD Driver 2.2.3.0 CD Driver DLL 2.1.3.1 Apple Mobile Device 6.0.0.59 Apple Mobile Device Driver 1.62.0.0 Gracenote SDK 1.9.6.502 Gracenote MusicID 1.9.6.115 Gracenote Submit 1.9.6.143 Gracenote DSP 1.9.6.45 iTunes Serial Number 0012AB2C086BCF30 Current user is an administrator
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