"Ipod psychographics" Essays and Research Papers

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    think that as Apple continues to move forward with out the guiding force that was Steve Jobs‚ they have to consider the impact that competitors are going to have on their market share. There are now several competing devices similar to the iPhone‚ iPod‚ and iPad in the market place now. Apple will have to continue the tradition of innovation‚ and homegrown product development to stay on top. With new leadership‚ comes new ways of doing things. Even though the new CEO of Apple inc‚ Tim Cook

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    lifestyle.” Now Apple was not only a software company‚ but a digital asset management company because they owned the iTunes content. They opened their own stores‚ and with iTunes became the largest digital retailer in the world. Then Apple introduced the iPod which revolutionized the way people listen to music. Apple’s superior design quality differentiates its products from its competitors. They first developed a public association with high quality design with their first home computers‚ which were

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    TAMPERE UNIVERSITY OF TECHNOLOGY Institute of Industrial Management TETA-5036 Management of Innovation Case Analysis 1: Apple Computer return date: Sturday 10th Novemeber Students: 206192‚ Carlos Gomez‚ carlos.gomezbarbero@tut.fi 206171‚ Ceyda Elbasioglu‚ ceyda.elbasioglu@tut.fi 197327‚ Fabio Parisi‚ fabio.parisi@tut.fi 206261‚ Gina Monjaraz‚ georgina.mojarazgomez@tut.fi 206622‚ Merve Eralp‚ merve.eralp@tut.fi Table of Contents:

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    organisation culture

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    creativity. As Jobs describes in an interview‚ the challenge to innovate is a norm of Apple’s culture: It was a great challenge. Let’s make a great phone that we fall in love with. And we’ve got the technology. We’ve got the miniaturization from the iPod. We’ve got the sophisticated operating system from Mac. Nobody had ever thought about putting operating systems as sophisticated as OS X inside a phone‚ so that was a real que stion. We had a big debate inside the company whether we could do that

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    Apple Inc. (Apple) has managed to create substantial value in the highly competitive personal computer industry‚ by innovating and forging a path considerably different from those of the largest competitors in the industry‚ successfully differentiating its products from those of the competition by choosing to focus on quality‚ design elegance‚ and superior customer service‚ while outsourcing actual manufacturing to trusted original equipment manufacturers. Yet‚ despite the advantages Apple has created

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    Office‚ Internet Explorer programs‚ and purchase 150 million dollars of Apple’s stock. Though this deal was good for Microsoft‚ it was even better for Apple. As a result‚ apple was no longer a competitior for Microsoft. Furthermore‚ the production of iPod was also a risky game. Jobs pushed his managers as well as the engineer team for innovative thinking‚ which was a huge challenge for everyone. Thirdly‚ Steve was self-confident. The fact that he created a video-editing program even without the help

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    software‚ and personal computers. The company is widely recognized by its logo which is an apple that is bitten on the right side which symbolizes lust‚ knowledge‚ hope and anarchy. Apple’s most famous products include the iPad‚ the iPhone‚ the iPod‚ and the MacBook series of laptops. All products offered by Apple use the iOS operational system. On August 20th‚ 2012 the company’s value broke the world record which is 624 billion dollars. iCloud is one of the company’s flagship applications

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    is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod media player‚ the iPhone smartphone‚ and the iPad tablet computer. Apple uses the marketing technique of line extension and new brands a lot by using this keep improving their product for the best as it has had a good effect as the majority of the

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    Foxconn and Apple

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    Subject: Apple and Foxconn controversy from the eye of the consumer Over the last couple years‚ Apple and Foxconn have been partaking in poor business methods thus causing them a great deal of deserved criticism. The consumer‚ must decide whether or not to continue buying from Apple because the consumer is what causes Apple to continue to make new products which results in the poor conditions at Foxconn. Foxconn and Apple violate many ethical‚ moral and basic human principles. The Situation

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    iPhone 4 Technical Specifications Size and weight1 Height: 4.5 inches (115.2 mm) Width: 2.31 inches (58.6 mm) Depth: 0.37 inch (9.3 mm) Weight: 4.8 ounces (137 grams) Cellular and wireless * GSM model: UMTS/HSDPA/HSUPA (850‚ 900‚ 1900‚ 2100 MHz); GSM/EDGE (850‚ 900‚ 1800‚ 1900 MHz) * CDMA model: CDMA EV-DO Rev. A (800‚ 1900 MHz) * 802.11b/g/n Wi-Fi (802.11n 2.4GHz only) * Bluetooth 2.1 + EDR wireless technology Location * Assisted GPS * Digital compass

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