Summary The focus of this report is on marketing plan for Apple Ipod product that has created increasing demands in various outlets. This product allows consumers to download not only their favorite’s music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings. This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation
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Intro to Marketing 10/15/11 The iPod Takeover: A Marketing Analysis When Apple introduced the iPod they produced something much more than an MP3 player‚ they produced a machine that had changed the music industry forever. Any machine that plays back mp3 files is known as an mp3 player‚ but while there are hundreds of different ones on the market‚ people refer to all of them as “iPods.” iPod is now a household name just like microwave‚ vacuum‚ and television; a direct result of the marketing brilliance
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Executive Summary The focus of this report is on the Apple iPod that has created increasing demands in various outlets. The iPod allows consumers to download their favourite music but also books‚ movies and now even allows one to surf the internet. In this reports you find an extensive analysis on how Apple has became such a huge company within its market and will show us how the popularity of the iPod has seemingly helped Apple to be become one of the most well known brands worldwide. In
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iPod Product Background The name iPod refers to a category of portable digital audio players designed and marketed by Apple Computer. It is an exceptionally popular‚ portable digital music player that stores up to 10‚000 songs on its 40GB hard disk. The earlier versions of iPod were only able to function as music players. Currently‚ it also includes features such as storing addresses‚ games and calendar. The iPod was originally developed for Mac computers but software was introduced in 2002 to
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THE ADVANTAGES AND DISADVANTAGES OF OWNING AN IPOD TOUCH VS. AN IPAD Prepared for Dr. William Rivers Professor of English 466 Prepared by Eugene Goncharov Student of English 466 Goldey-Beacom College December 1‚ 2010 Memo of transmittal: To: Dr William Rivers From: Eugene Goncharov Date: Dec. 1‚ 2010 Subject: The advantages and disadvantages of owning an iPod Touch vs. an iPad Here is the report you requested earlier in the semester. I am a computer science major and
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APPLE’S IPOD: MARTKETING MIX The iPod is a well-known product line of Apple‚ which target the market of portable digital music. Everybody knows how success the iPod was‚ and how it became the golden egg for Apple. The iPod has revolutionized the music industry and the way we enjoy our favorite music. In addition‚ Steve Jobs’ iPod saved the entire Apple Computer from collapsing and helped Apple (after the name changed in 2007) reborn with high influence on the
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OS X‚ iTunes media application‚ and especially the iPod personal MP3 player. The IPod started off as a simple device that held approximately 1000 songs. Throughout the years‚ the IPod has completely upgraded and has literally revolutionized the world. Many changes have come about the iPod in the timespan of about 12 years. The most high tech and popular IPod is the IPod touch. Throughout this paper‚ I will discuss a brief history of how the IPod was developed and designed. In addition‚ I will like
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Caitlin A. Meuser Marketing 250 Professor Berger December 10‚ 2010 MARKETING PLAN PROJECT Executive Summary Apple‚ Inc. designs‚ manufactures and markets personal computers (PCs)‚ mobile communication devices‚ portable digital music and video players‚ servers‚ network solutions and related software and services. The company offers different product lines which include Mac computing systems‚ iPods‚ iPhone handsets‚ the iPad portable multimedia and computing device
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Statement: 7 IV.2. Objectives: 7 V. MARKET TARGETING: 7 VI. MARKETING POSITIONING: 8 VI. 1. Positioning Statement: 8 VI. 2. Perceptual Maps: 8 VI. 3. Possible Competitive Advantages: 10 VI. 4. Positioning Strategy: 10 VII. MARKET STRATEGY: 11 VII. 1. Product: 11 VII. 2. Price: 13 VII. 3. Place: 14 VII.4. Promotion: 15 VIII. ACTION PLAN & BUDGET: 16 IX. MARKETING CONTROL: 17 X. REFERENCES: 19 I. EXECUTIVE SUMMARY: iPod Nano is a mp3 player developed by Apple company. Apple is one of
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small compared with general PC market. The market will rapidly increase in coming years due to lower prices and greater power. Its major competitor would be Apple’s iPad. SWOT Analysis Strengths Innovative – The Galaxy Tab has an innovative touch screen that is patented and unmatched by any other tablet today. It also has thousands of applications available for free under the Android OS market. Brand awareness – Samsung is well known for its white goods‚ mobile phones‚ etc. along great
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