The following use case is used to define optimal paths for a customer in an automated (Web-based) movie or game video rental scenario. Use Case Name: Create Rent Movie/Game Video stock Scenario: User need to enter a rent stock for movie or game video Triggering Event: The customer selects a title from the category Brief Description: This use case describes the interactions that take place when a customer rents a video on the Web Actors: Customer Related Use Cases: Stakeholders: Preconditions:
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The next time you have an idea‚ grab a piece of paper and sketch it out. Now take a look. How did you translate it from your brain to the page? Did you write a paragraph? Draw a picture? Make a diagram? Now ask a coworker to sketch the same idea – chances are‚ their page will look very different from yours. There are many different kinds of thinkers. More often than not‚ we wind up working with people who understand the world in vastly different ways from ourselves. It’s what we mean when
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products include Macintosh computers‚ iPod mp3 players‚ iPhone smartphones and most recently the iPad‚ which is a hybrid of a tablet computer‚ and an eReader. Apple’s Macintosh computers‚ iPods‚ iPhones‚ and iPads all share characteristics that make them part of the general information technology industry. However‚ since they are very different products each belongs to a more specific industry. The Macintosh computers are included in the personal computer industry‚ iPods in the personal media player category
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consumer’s personality influences the way he or she responds to marketing stimuli‚ but efforts to use this information in marketing contexts have met with mixed results. • Consumers’ lifestyles are key to many marketing strategies. • Psychographics go beyond simple demographics in helping marketers understand and reach different consumer segments. • Identifying patterns of consumption can be superior to knowledge of individual purchases when crafting a lifestyle marketing strategy
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innovative and convenient features than a traditional phone. Apart from making calls‚ consumers want to access internet‚ watch video‚ take pictures‚ listen to music and want PDA features in one device and smartphone is the right product for those users. Differentiated marketing strategy is a market-coverage strategy in which a firm decides to target several market segments‚ and design separate offer for each. Apple uses a differentiated marketing strategy by offering 16 GB and 32 GB iPhones
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specific nature of iPAd‚ segment between established market segments – cell phones of third generation and notebooks/laptops. Further iPad is direct competitor to eBook readers as well as competitor to some of the products from Apple portfolio‚ like iPods of different kinds. Key words: Apple‚ iPad‚ strategy‚ STP INTRODUCTION This essay giving short overview of STP process and analyze as much as it is possible efforts of the Apple in promotion of iPad. It is not easy evaluate efforts of the
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structures justify company diversification and market development using Ansoff matrix. Product differentiation has been discussed in terms of Porter generic model. In later stage customer segmentation has been discussed with respect to behavioural‚ psychographic and profile aspects of customer. After this an analysis has been done for competitive environment against Apple iPhone wrt Nokia / RIM in conjunction with perceptual map (frame work) evaluates competitors in terms of market share and product line
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ASSIGNMENT TOPIC ARRAYS SUBMISSION DATE: - 28 -12-2010 VIVA IS CONDUCTED IN MY OFFICE ON TUESDAY (28-12-2010) Q1: Write C++ statement to accomplish each of the following: a) Display the value of the 7th element of character array F. b) Input value into element 4 of single-subscripted floating point array B. c) Initialize each of the 5 elements of single – subscripted integer array G to 8. d) Total and print the floating point array C of 100 elements. e) Copy array A
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multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Apple ’s core product lines are the iPhone smart phone‚ iPad tablet computer‚ iPod portable media players‚ and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1‚ 1976‚ and incorporated the company on January 3‚ 1977‚ in Cupertino‚ California. 450596093091000For more than two decades
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Apple’s iPod: A Bite of Innovation Marketing Plan Presented by: Angela Romero-Monsalve Presented to: Prof. Perttula MKTG 649-3 SFSU Apple’s iPod: A Bite of Innovation Apple is a top tier consumer electronics manufacturer that differentiates itself by offering design-oriented‚ user-friendly‚ innovative‚ and hip products at premium price. Steve Jobs‚ a charismatic entrepreneur that pioneered the personal computer‚ the mobile computing‚ and the digital music industry‚ led
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