Since the early 1980’s‚ when the establishment of Macintosh by the Apple company was established - mainly due to its involvement in various markets such as personal computers‚ and more recently; MP3 players and computer hardware and software - it has since then been known as one of the pioneers of the computer industry. With its computer products originally aimed at the market of education‚ home and professional creativity‚ Macintosh has now expanded massively across the globe as regards to their
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and PC users alike are encouraged to play with and explore the technology that the company offers. This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products just as much as they do. By creating this space‚ Apple encourages current and new customers to get excited about what it has to offer. Complete Solutions: Apple ’s products complement and complete each other. Buy an iPod‚ and you can download music via iTunes. For the average user‚ most Mac
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modern concept sure to please tomorrow’s consumer. Company Description Apple inc. (formally Apple Computers Inc.) Is a Manufacturer‚ Designer and Seller of various consumer electronics including personal computers‚ media devices (including the iPod‚ iPhone and many other devices)‚ accessories and peripherals as well as the sales of media (including music‚ video and many other entertainment mediums) and software to support the previously listed items‚ including operating systems‚ music and video
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New Product Launch Marketing Plan MKT/571 Introduction The new product launch marketing‚ is a product‚ it has to be external to iPod‚ iPhone or any cell phone device. The product can send a message to display on the cell phone or iPod warning the user that the sound level is high dangerous to the ears. iPod Market needs and Market Growth. The current technology is focused on the electronic youth culture‚ in order to have a convenient product according to the actual customers’ daily life;
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have used MAC in some occasions but I always felt that PCs were more user-friendly. It is needless to describe how electronics have progressed and invaded every aspect of our life now a days‚ we are all about gadgets‚ MP3 players‚ GPS‚ Palm‚ email‚ web-cam‚ web-conferencing etc etc… Every day there is a new invention that seduces us‚ and I am not immune to these seductions… I too fell ‘victim’ to APPLE‚ and I am a happy iPhone user. This new gadget has forced me to work more with APPLE products‚ namely
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Blue Ocean Strategy Institute BOS022 How Apple ’s Corporate Strategy Drives High Growth 10/2012-5860 This case was written by Oh Young Koo‚ Institute Fellow of the INSEAD Blue Ocean Strategy Institute‚ under the supervision of W. Chan Kim and Renée Mauborgne‚ Professors at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2012 INSEAD TO ORDER COPIES OF INSEAD CASES‚ SEE
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Table of Context Executive Summary Introduction The company was founded in 1964 by a student of Phil Knight‚ middle-distance runner at the University of Oregon team‚ and his coach Bill Bowerman. Initially it was called Blue Ribbon Sports and specialized in the order of athletic footwear in Asian countries and resell them in the U.S. market. Upon graduating Knight wrote a paper that proposed quality running shoes could be manufactured in Japan. But his letters to manufacturers in Japan
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Indonesia Market Segmentation is the process of dividing a market into direct groups of buyers who might require separate products or marketing mixes. There are several major bases for segmenting the market; they are geographic‚ demographic‚ psychographic and behavioral variables. Geographic segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ countries‚ cities or neighborhoods. In this way of segmenting market‚
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Social Class 3. Psychographic segmentation is the process of dividing markets into groups based on variables such as: • Interests • Activities • Opinions • Behavioral patterns • Habits • Lifestyle • Perception of selling company • Hobbies 4. Behavioral segmentation divides a market based on variables such as: • Usage Rate • Product benefits • Brand Loyalty • Price Consciousness • Occasions (holidays like Mother’s Day‚ New Year and Easter) • User Status (First Time‚ Regular
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but they announced that Apple’s management team is dealing with those circumstances and finding a way to solve those problems. Industry Analysis Even though Apple Inc. makes their majority of profit from their non-computer products such as the iPod and iPhone the company still consider their main product to be the computer. The computer industry is doing a good job because consumers are more likely to use computers in their daily lives. Computer manufactures earn $75 billion per year and Apple
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