personal computers‚ and portable digital music players‚ and sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The Company’s products and services include iPhone‚ iPad‚ Mac‚ iPod‚ Apple TV‚ a portfolio of consumer and professional software applications‚ the iOS and OS X operating systems‚ iCloud‚ and a variety of accessory‚ service and support offerings. The Company also sells and delivers digital content and applications through
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strategy‚ innovative marketing‚ sleek and enticing communications. Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination‚ a combination of a great hardware piece with great style‚ great software‚ great performance‚ user friendly interface‚ with a good e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream. In the 5 years between 2003 to 2008
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Target Group A study conducted by Rubicon (2008) on iPhone users indicates that 50% of the surveyed users are age 30 or younger. Most of the users described themselves as technologically sophisticated. In general‚ iPhone users were over represented in the occupations that are usually early adopters of technology: professional and scientific users‚ arts and entertainment‚ and the information industry. Moreover‚ the iPhone user base consists mainly of young early adopters: about 75% of whom
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[pic] [pic] How Apple managed to reinvent itself over the years If you read recent stories from major news paper‚ you might conclude that Apple is the ultimate innovator. And you might be right. The company has reinvented itself multiple times and in the process has already transformed at least two industries personal computing and digital music. What will be the impact of the iPhone? While there are no certainties‚ “major” seems to be a safe bet
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The Digital Music Distribution Revolution What industry conditions lead to the revolution in audio distribution? Which stakeholders stand to benefit most (or least) from this revolution? The MP3 technology gave its users several advantages such as the chance to transfer music to the new digitally recorded format‚ while also providing a way to download and play music digitally on personal computers. For example‚ software programs gave listeners the ability to convert CDs to the new digital format
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2006) His i-innovations; iMac‚ iPod‚ iTunes‚ and iPhones carried consumers into the next level of technology. (Encyclopedia of the History of American Management‚ 2006) Jobs‚ which referred to the computer as “a bicycle for the mind” (Goodell‚ 2003) had a vision to help the music industry compete with a new trend threatening album sales across the country. The trend was called file sharing and Napster was the enemy. Napster surfaced in 1999. The goal was to allow users to share music files stored on
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investment in iPods? The iPods have revolutionized the way Americans buy‚ listen and enjoy their favorite music. In just a few short clicks‚ consumers across the globe can download that "oldie but goodie" taking them "back down memory lane". However‚ the investment in the iPods was only just the beginning for Apple. It opened the door to a whole new portfolio of sleek. fun and clever technological advances for men‚ women and children everywhere. When Apple capitalized on iTun es and the iPods ten years
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…………........2 3) Introduction……………………………………………………………………………………………………………………………………………………………….3 4) Marketing………………………………………………………………………….3 4.1 Definition of Marketing……………………..………………………………...3 4.1 Marketing strategies used for the launch of IPod……………………………...3 4.3 Marketing Strategies
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Corporate Responsibility and Marketing Strategies Deanna Williams Dr. Antony Jacob Contemporary Business July 21‚ 2014 Social and ethical responsibility is how a company will use all its resources in a way that will benefit people and society not only physically but also socially. Social responsibility is defined as “The idea that businesses should not function amorally‚ but instead should contribute to the welfare of their communities”. Social responsibility covers not only shareholders but
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E-Hubs 36 Figure 6 - Demand Management 37 Figure 7 - Transactional and Relationship Marketing 38 Figure 8 - Example of iPod Shuffle Messaging 39 Figure 9 - Adoption Curves for Various Media 40 Figure 10 ’ Integration of the Product Lines 41 Figure 11 ’ eCommerce Access 41 Figure 12 ’ Uses for the Product 43 List of Tables Table 1 ’ Apple SWOT Analysis 9 Table 2 ’ iPod/MP3 Player
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