CONCLUSION Apple’s iPod is the market leader in digital music1.In United States (US); it holds about 76% of the market and 70% globally. In 2006‚ it was the first digital music player to be integrated into an American automobile2.This increased the sales of iPod and profits of Apple in general. The launch of its newer generation has immensely increased the profits of Apple. In 2007‚ with the increase market shares of the iPods‚ Apple launched the iPhone to reduce the number of electronic gadgets
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flavors especially for people who are non-mint users to convert them into entry level users. 2. The appearance of the brand which was a distinct red and white during 1970s has changed to multicolored packaging in 2000s. 3. The target customers were more lifestyle centric in 1970s whereas in 2000s the customers are ready to try out new experiences. Psychographic based promotional strategy would work over benefits based strategy as psychographic based strategies is more flexible and targets a
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mobile users. The increase use of mobile service poses challenge for actors in mobile ecosystem to constantly meet the dynamic change of needs and requirement of mobile users. Through market segmentation‚ actors such as network operator‚ handset manufacturer‚ and application provider are able to distinguish behavior usage or preferences on mobile services for each market segment and use this information to design or offer specific product that meet the behavior or preferences of the user in each
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as professionals in the field of fine arts. This includes students and business people from 18 to 35 years old who are creative‚ fast-paced work environment. Market Demographics Apple profiles its customers for its geographic‚ demographic‚ psychographic‚ and behavior. Geographic Apple serves its main markets in countries that include the United States of America‚ Europe‚ and Japan. The company’s headquarters is located in Cupertino‚ California and it also has various offices and partners across
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innovative computer manufacturer to a state of-the-art consumer electronics company. In 2005‚ the company had $13.93 billion in sales. For the same year‚ they only controlled 4.2 percent of the U.S. market share in the PC industry. However‚ Apple’s iPod models accounted for well over 70 percent of the hard-drive MP3 player market and more than 40 percent of the flash based player market. The purpose of this paper is to evaluate Apple’s performance to determine their outlook for success by ensuring
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With all the hype surrounding the iPod post its introduction into the electronics market‚ it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus‚ you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to
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[pic] |An IT Industry Project | |by | |SAARTHAK VERMA | |(WRO 0284493) | INDEX |S.No |Subject |Page No | | |Foreword
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concluding a pattern of confirmation basis * Though both Mac and PC users preferred their own product choice‚ Mac users gave much higher ratings to Macs then PC users gave to PCs. This demonstrates a higher amount of pride in the brand. * PC owners identified price and practicality as some of the most important reasons that they chose a PC. We suggest that PC companies leverage this finding to better communicate to prospect PC users The below table demonstrates the strength with which each brand’s
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Product Profile : Song List 01-Ki Bhule 02-Bhalobeshona 03-Khoniker Kothopokothon 04-Prohor 05-Biday 06-Aamai Khuji 07-Mohakaal 08-Bhuley Jao - See more at: http://bdmusic4all.com/school-of-niloy-2012-bangla-mp3-songs-download/#sthash.oU5AEFiG.dpuf Telecommunication Items * Battery * Travel Charger * Phone Case * Travel Charger * MMC Card * MMC Card Reader * Hands Free * Novelties * Mobile Handset * YAGI Antenna Electrical & Electronics
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the money back to the shareholders.” (Burrows‚ Grover‚ and Green) Well‚ times changed. Less than 10 years later‚ BusinessWeek ranked Apple as the top performer in its 2006 BusinessWeek 50. Apple attributes their recent success to robust sales of iPod music players (32 million in 2005). They are optimistic about the economies of scope with media giants‚ such as Disney and Pixar. (BusinessWeek) Apple rarely introduces a new type of product. Thus‚ instead of being the pioneer‚ they are an expert
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