hardware and Apple’s music/video download service played the biggest role in why they were the runaway market leader. Apple had found a way to implement a user interface on to their version of MP3 players. Apple also released different versions of MP3 players (such as the mini‚ shuffle‚ etc) with varying storage capacities for the user’s preference. Ipods were also able to display text files and play games. 2. What were the Key Success Factors for MP3 players? In other words‚ what were the most
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patents’ ownership: Patent is a protection for creativity and innovation. It is also a weapon to attack the competitors. HTC is recently accused of infringing upon the patent of Apple‚ and lost the lawsuit. This may harm its reputation among the U.S users. * OS depends on Google and Microsoft: Cooperating with Google (Android) and Microsoft (Windows OS): HTC successfully draws attention and sales worldwide. However‚ as Google acquired Motorola mobility‚ this may increase variation to HTC and the
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grow in Asia. The PC industry has its 10th consecutive quarter of double digit growth (2005) o In 2005 Apple had approximately $13.9 billion in sales with about $6 billion of that coming from computers and almost $4.5 billion from the sales of iPods. o The need of the buyers is changing. Consumers are now looking for customized personal computers that can be taken anywhere and are moving away from the standard desktop computer. Need for mobility‚ consistent access and reliability are becoming
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price than that of their competitors. For example‚ an iPod ASPs generally ran $50 to $100 higher than their competition. This pricing strategy resulted in many challenges for Apple‚ but they implemented a system that attracted customers and kept them loyal to their un-substitutable brand. The large price gap between apple and their competition created many difficulties for them in their early years. Price sensitivity was high for many computers users and Apple’s numbers proved this fact. Many of apples
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player was neither introduced by SONY nor PHILIPS‚ the traditional leaders in the PAP industry‚ but by a little known Korean company with little or no branding. Subsequently‚ in 2001‚ APPLE was quick to adapt to this new technology and launched the “iPod"‚ an elegantly designed‚ easy to use‚ music player capable of playing back up to 10 hours of digital music. With some intelligent advertising and strong customer connect the player became a rage in most countries and was slowly became the generic
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compelled several structural changes. Jobs also got rid of profitless divisions and departments. Apple has been able to gain market share quicker than the competition mainly due to the “halo effect” from the iPod. The halo effect is the idea that continued sales of iPods to Windows users will eventually translate into increased Mac sales. Other factors that have contributed to Apple’s growth include: entry into fast-growing low-cost PC market with the introduction of the Mac mini‚ wide product
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marketplace for innovative and fresh approaches to segmenting the small car market with attributes that could resonate with the evolving markets. It is recommended that the team should segment their market based on life style and behaviors (i.e. psychographic) to target Freedom Lovers and Attention Seekers then later stage Sensible Classics as below: Stylish and modern urban and suburban individual with acceptable income levels; this group contains men and women‚ who are young and consider themselves
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discussed. It is important to note that major players in the industry develop several brands allowing them to cater to the different segments. Cruisers who fall under the contemporary segment account for up to 50% of the industry. The psychographic descriptions provided in exhibit eight label them as escapers (30%)‚ souvenirs (10%) and adrift (10%). All three of these groups are similar in descriptive and behavioural characteristics. Being the most significant of the three‚ the following
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viewed as a toy by many businesses‚ the Apple quickly showed itself as a viable substitute to the traditional mainframe. In the years that followed Apple continued to prove its ingenuity; being the first to introduce a computer with color‚ a Graphical User Interface‚ sound‚ a mouse‚ laptops‚ and many other firsts. These inventions came to define Apple and its business strategies. Based on its fully bundled package of hardware and software Apple became synonymous with usability. A staple of Apple computers
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that time. On the first occasion that a user attempted to play or copy music from a CD containing XCP‚ the software was automatically installed on the users system. It is noteworthy that this only applies to the Microsoft windows operating system; the software had no effect when used in conventional CD players or on computers running Linux or other operating systems. The key ethical point at this time is that this software was installed entirely without user knowledge or consent. Furthermore there
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