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    Consumer Surplus

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    Consumer Surplus: The difference between the maximum price that consumers are willing to pay for a good and the market price that they actually pay for a good is referred to as the consumer surplus. The determination of consumer surplus is illustrated in Figure 1‚ which depicts the market demand curve for some good.  | | | | The market price is $5‚ and the equilibrium quantity demanded is 5 units of the good. The market demand curve reveals that consumers are willing to pay at least

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    Consumer Behavior

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    Donuts is another on campus retailer which provides hot latte. The reason for she took Starbucks’ hot latte over Dunkin Donuts’ is that Starbuck locates nearer to the student parking lot. Buying product in a closer location is a human nature because consumers always seeking for convenience. In that case‚ she’d rather buy cold drinks than Dunkin Donut’s hot latte. Besides pursuing for the better taste of Starbuck’s coffee‚ Gloria prefers Starbucks’ servicescape. The retailer atmosphere is beautifully

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    Consumer Behavior

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    are many reasons why Hershey’s successful today. The first and most important is the Hershey’s name. Hershey is in a global economy that makes many different products besides chocolate. When a consumer goes to a store to purchase candy they are most likely to pick up a Hershey product. It is common for consumers to recognize and expect quality from Hershey products. Hershey’s company product name is readily recognized all over the world. With this quality of brand recognition‚ it can be expect that

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    Consumer Behaviour

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    DEPARTMENT OF MANAGEMENT STUDIES ST. JOSEPH’S COLLEGE (AUTONOMOUS) TIRUCHIAPPALLI – 620 002 MBA (FULL TIME) COURSE PATTERN FOR TWO YEAR MBA PROGRAMME FOR THE BATCH 2010-2012 SEMESTER PAPERS NUMBER OF HOURS CREDITS PER WEEK 10PBA1101 – Management Process & Organisational Behaviour 10PBA1102 – Quantitative Methods 10PBA1103 – Managerial Economics 10PBA1104 – Soft Skills for Managers Semester I 10PBA1105 – Accounting For Managers 10PBA1106 – Information Technology for Managers 10PBA2101 – Entrepreneurship

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    Bad Decisions

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    Bad Decisions  I have realized recently that friends should not have any affect at all on the decisions you make in life. It does not matter whether you are a middle school student‚ high school student‚ college student‚ or even a grown and mature adult. Making a wrong decision at the wrong time can have many negative affects on life‚ I know because I’ve been there. A wrong decision might only affect you temporarily or it could stay with you for the rest of your life. It could cost you a job

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    Consumer Behavior

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    which an employer might be able to find me. Identify my qualities‚ traits‚ beliefs and values. I will ask myself what are the adjectives that my family‚ friends and co-workers would use to describe me best? My personal brand is all of these things. Until recently‚ my personal brand lived outside the world wide web‚ in written words‚ verbal exchanges with others and through completed actions. My personal brand used to start and end with me‚ the person‚ in the flesh. Today‚

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    Consumer Awareness

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    Consumer in Market All the people participate in the market either as consumer or seller or producer. Any person who buys a commodity or service for direct use or ownership. I‚ you‚ we all are consumers when we buy a product or service. But people who acquires goods or services for resale or use in production and manufacturing cannot be considered consumer. In free market economics‚ consumers dictate what goods are produced and are generally considered the center of economic activity. Individual

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    Are videogames bad?

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    Are videogames “bad” ? Videogames are electronic games that involve interaction with a user interface‚ to generate a visual feedback on a screen. The systems used to play videogames are known as Platforms‚ these can vary from computers to machines made specifically for the purpose of playing. One of the most important parts of videogames (as a unit) is the Controller‚ which is the input device used to manipulate the videogame‚ which has changed throughout time‚ it started as a joystich and a button

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    Consumer Learning

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    What is Consumer Learning? Consumer Learning is the process by which individuals acquire the purchase and consumption knowledge and experience they apply to future related behavior. Most of the learning is incidental. Some of it is intentional. Basic elements that contribute to an understanding of learning are: 1. Motivation 2. Cues 3. Response 4. Reinforcement There are 2 theories on how Individuals learn: 1. Behavioral Theory 2. Cognitive Theory Both contribute to an understanding

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    Consumer Awareness

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    Consumer awareness Introduction In the early times‚ consumer was considered as King of the market but in the contemporary society‚ consumers are no longer safe against the mal practices such as‚ substandard goods and unsatisfactory services. The consumer has every right to reject any product or services rendered by any manufacturer in the market and can mould them to produce goods of their choice. Consumer awareness is the extent to which a brand is recognized by potential customers‚ and is correctly

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