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    Advertising

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    Ch. 20 -Practice 1. If M = the money supply; Y = real output‚ P = the price level‚ and V = velocity‚ which of the following equals the velocity of money?  A. (Y x M)/P B. (P x M)/Y C. (P x Y)/M D. (P x Y) +M 2. If the equation of exchange is MV = PY the Y represents:  A. Nominal GDP B. Real GDP C. Potential output D. Economic growth 3. According to the equation of exchange‚ if real output and the money supply stay the same and the price level increases:  A. The velocity of

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    Creating Shared Value

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    Summary of ‘Creating shared value’ by M. Porter and M. Kramer The problem nowadays is that most businesses don’t have the right purpose ‘in mind’. They have a narrow-minded view in making profit and thus optimizing short-time financial performance. This old capitalistic view leads to a vicious circle. More specifically‚ the corporation doesn’t keep its environment and the broader community in mind while making profit and so they are perceived as (partly) responsible for society’ failures. This

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    Supply and Demand

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    distribution and spending habits or how the community consumes money‚ materials‚ services‚ etc.‚ within a community or country. The economy is divided into two separate parts: Microeconomics (the study of behaviors concerning decision-making or demands of consumers) and Macroeconomics (the study of behaviors concerning financial changes or trends within the community or country). The purpose of this paper is to try and provide some clarity to the fundamental principles of Macroeconomics. The

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    Advertising to children

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    Bianca Borja Professor Foults Writing 2 9 May 2014 The Growing Problem in America: Advertising to Children and its Detrimental Effects on Society [ABSTRACT] Companies view children as a major market force‚ and they have been targeted intensely through marketing and advertising efforts. These efforts have created their own genre of food‚ a once nonexistent category created by media efforts to make profit‚ called “kids food”. These foods are against dietary recommendations‚ extremely high in

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    Demand and Supply

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    Demand and supply The term demand refers to the quantity of a given product that consumers will be willing and able to buy at a given price. As a general common sense rule - ’the higher the price of a particular product the lower will be the demand for it ’. The term supply refers to the quantity of a particular product that suppliers (producers and/or sellers) will make available to the market at a particular price. The higher the price‚ the greater the quantity that suppliers will be willing

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    Advertising in Sports

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    ADVERTISING IN SPORTS The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products‚ services‚ events‚ charities‚ and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most

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    Demand and Supply

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    3. Demand and Price Elasticity It is important to understand how price changes affect the demand of fast food especially for firm like McDonald that operates in a Monopolistic Market. When McDonalds offers its discounted Value Meal during lunch and dinner hours‚ the demand for McDonald’s products will increase. According to the law of demand‚ other things equal‚ the quantity demanded of a goods increases when the price of the good falls. (N.Geogory Mankiw et al.‚2013). A change in price will affect

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    Demand for Bread

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    | Demand for bread to follow Philippine economic growth‚ bakers say Jan 22‚ 2011 (Philippine Daily Inquirer - McClatchy-Tribune Information Services via COMTEX) -- MANILA (PHILIPPINE DAILY INQUIRER/ANN) -- Despite the recent increase in bread prices‚ bakers are confident that consumers will continue to patronize bread products‚ with growth to be in line with the expansion of the economy. Walter Co‚ president of the Philippine Baking Industry Group (Philbaking)‚ said that growth in demand usually

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    Demand of auditing

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    Is the demand for auditing a regulatory artifact or market driven? Pre SEC era: There is evidence that before legislation on auditing existed there were still forms of auditing. In the medieval times there were the guilds‚ later audits were conducted by directors or shareholders of a company. In the 19th century US companies voluntarily contracted for audits. Current data on non-SEC companies In 1977‚ 80% of corporate audit clients of PwC are non-SEC-registrants (Biegler 1977). Privately owned

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    1 " " " " " " " " " " " " " Advertising and communication Final Assignment " " 2 SUMMARY " 1. Fashionable cakes ..........................................................................3 1.1 The market .........................................................................3 1.2 What is it ? .........................................................................3 1.3 What problem or opportunity does it solve? ............

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