Advertising Strategy Module Code: MHN509383-A Module Handbook 2014/2015 Module Leader:Dr Shirley RateModule Tutor: Jenny Flinn Tel: 0141 331 8230Tel: 0141 331 3061 E-mail: shirley.rate@gcal.ac.ukE-mail: jenny.flinn@gcu.ac.uk Contents TOC \o "1-3" \h \z \u Aims PAGEREF _Toc399837361 \h 2Learning Outcomes PAGEREF _Toc399837362 \h 2Module Delivery PAGEREF _Toc399837363 \h 3Student Input PAGEREF _Toc399837364 \h 3Assessment PAGEREF _Toc399837365 \h 4Coursework (40%) PAGEREF _Toc399837366 \h
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Advertising and Society Introduction: Advertising is said to be like glue that holds cultures together. It allows us to share a common experience incorporated by brands‚ images‚ logos‚ and even silly jingles. We define who we are by what we buy and wear because we know that others judge us by what we buy and wear. And advertising influences those judgments. Today because of advertisements conditioning and trendsetting‚ judgments are made on what clothes people wear‚ what shampoo and kitchen cleaner
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multibillion dollar business dedicated to the making and selling of clothes. The fashion industry is known to be significantly influential in shaping the opinions and views of society. Its impact becomes more influential when it is used in advertising. Advertising is the most persuasive medium in media‚ which ultimately allows for the shaping of ideals and beliefs in society. The media is a powerful outlet to communicate the roles that society should incorporate into their lives. The fashion industry
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advertisements describe the company‚ the product that they are trying to sell‚ the price of the product‚ any anything else they can use to try and convince the public to buy their product. For Example: During the Super Bowl‚ just a 30 second time slot for advertising can cost a company millions of dollars. However‚ the company will usually rake in just as much‚ if not more money. They do this by appealing to your wants and desires. When you are watching the game on your flatscreen‚ relaxing at home‚ and the
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Key Factors of effective advertising Table of Contents I. Executive Summary……………………………………………………….3 II. Introduction………………………………………………………………….3 III. General Approach………………………………………………………..4-6 A. Market research……………………………………………………….4 B. Target market………………………………………………………….5 C. Media……………………………………………………………………….6 IV. Specialized Approach……………………………………………………7 A. Internet advertising………………………………………………….7 V. Recommendations………………………………………………………
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The ad for a certain shampoo on the television portraying two of the most sensuous and physically attractive star models‚ (who are also an off-screen pair in real life) is an indicator of how sex roles have changed in Indian advertising. Cinematographed in monochrome with the right shades of darkness and mood lighting‚ the word ’hot ’ recurs like a double-edged metaphor in the ad‚ an adjective that has no direct relationship with the product being advertised. Why? This‚ and other contemporary ads
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1 Ogilvy on Advertising By David Ogilvy Sarah Perry JOMC 170 Book Report July 18‚ 2006 2 About the Author David Ogilvy‚ born in 1911‚ was called by Time “the most sought after wizard in the business.” Ogilvy was one of the three key individuals in the Creative Revolution‚ along with Bill Bernbach and Leo Burnett. Before Ogilvy began advertising‚ he worked with research giant George Gallup for 3 years (David Ogilvy: History). Ogilvy came from the UK to start his agency Ogilvy & Mather. Starting
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nline Advertising in Nigeria One of the best channels for promoting brands ‚ products and businesses is Internet advertising and it has evolved into one of the most explored new mediums available today. The popularity of the Internet as a new media channel has exploded in recent years‚ attributed mostly to faster‚ more reliable and more affordable broadband connections . More and more advertisers are shifting from traditional advertising channels and going online in order to maximize audience
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FEATURES OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation
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Evaluation of an advertisement campaign ADIDAS “IMPOSSIBLE IS NOTHING” José Pedro Aninat Galmez MKT251.2_S2 - Advertising and Media in the Marketing Environment Table of contents…………………………………………………………………………………Page 2 1. Executive summary………………………….……………………………………………...Page 3 2. Introduction………………………………………………………………………………….....Page 4 3. Situational analysis 3.1. PESTEL analysis…………………………………………..……………………....Page 5 3.2. Market analysis – 5 strengths Porter…………………………………..Page 5 3.3. Consumers
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