The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations‚ but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context‚ a useful aide-memoire‚ although in some texts it is sometimes referred
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American Express Chairman/CEO Influence and Outcomes 7/30/2011 Table of Contents American Express Overview 3 James D. Robinson 3 Success and Failures of Robinson 3 Board Of Directors 4 Decisions Required 4 Candidates for CEO Position 5 Robinson’s Strategy 5 Decisions Of The Board 5 Problems Faced By American Express 6 Solution 7 Lessons Learnt 7 References 7 American Express Overview American Express Company (American Express)‚ incorporated in 1965
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Task 1: Describe and discuss aspects of current national legislation‚ which have relevance to managing behaviour in the learning environment. As teachers‚ we have a duty of care to understand and be aware of the current legislation that can have an influence on the management of behaviour in the learning environment. Managing behaviour is an area that can determine that all learners have the right to achieve; therefore‚ it is important that we understand the legal implications fully in an educational
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“The Express” is the story of Ernie Davis who was the first African-American to win the coveted Heisman Trophy‚ the highest accolade in American Football. Davis was a naturally talented football player‚ who developed from a quiet young man to become an icon for the civil rights movement that divided America in the early 1960s. Raised in poverty in Pennsylvania coal-mining country‚ his talent was recognized by Coach Ben Schwartzwalder who would help him turn from a high school athlete to a sporting
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Marketing and the competitive environment Effective marketing Marketing: identifying and meeting customer needs. Market: anyone willing and with the financial ability to buy a product or service. There are 2 main strands to successful marketing: Identifying customer needs. Meeting customer needs. Niche marketing: meeting the needs of a relatively small number of potential customers. Advantages Disadvantages Ability to focus on the needs of individual customers and respond quickly to changes
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Reactive/Proactive Patrols In policing there are two types of patrol‚ reactive and proactive patrol. Reactive patrol is based on crimes after they are committed. Proactive patrol is based on preventing crime rather than responding to crimes after they were committed. If police departments adopted one type of patrol there would be consequences. If police departments adopted reactive patrols‚ then there would be no way to prevent crimes. Police would only show up after a crime was committed and there
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MANAGING BEHAVIOURS IN THE LEARNING ENVIRONMENT TETA : 1029 TASK 1 Case Study IMPROVING STUDENT LEARNING BEHAVIOUR Case Brief The case I would like to address in this assignment is based on one of my 2009/2010 NC classes in the afternoon. Despite the initial group discussion on expected behaviour‚ this group was demonstrating a whole host of disruptive behaviours. This group also included a special needs student‚ who was being supported by a Learning Support Assistant‚ whom I assumed had
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Mac Donald’s Company 1) Economic Environment Even with current economic condition‚ M’cDonalds remains optimistic. According to Business Times (2009)‚ “McDonalds Malaysia expects its delivery service business to jump 40 per cent this year as its new call centre can handle more orders.” They invested over two million ringgit for setting up the new call center. In addition the Managing Director Azmir Jaafar‚ said the company “plans to invest 8 million ringgit this year to open between 15 and 20 new
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Chapter 5: Scanning Marketing Environment Analyzing needs and trends in the Macroenviroment Trends ▫ is a directional or sequence of events that some have momentum and durability. ▫ Has longevity‚ is observable across several market areas and consumer activities and is consistent with other significant indicators occurring or emerging at the same time(Faith Popcorn) Faith Popcorn points to 16 Trends in the Economy 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Anchoring Being Alive Cashing Out Clanning
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Interaction of micro elements The interaction between 5 competitive forces‚ create environment for Apple very competitive and hard to survive. Low entry barrier‚ rapid innovation of supplier and changing demand of consumer create the product life-cycle shorten. A lot of competitors with very similar product specification let product easy to imitate and alter PC become near to commodity product. Thus this leads to low market share industry. In addition‚ strong power of suppliers‚ a lot of competitors
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