Colleges of Technology Competitive Analysis Project Starbucks Vs Coffee Bean & Tea Leaf Prepared for: Debra Henderson Prepared by: 200321738 200221977 H00010608 Date: 22 March 2006 Table of contents 1 Introduction 1 2 Client Company “Starbucks” 1 2.1 Target Market 1 3 Competitor Company “The Coffee Bean and Tea Leaf” 1 4 Major Finding of Competitive Analysis 2
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This Euromonitor market report provides market trend and market growth analysis of the Coffee industry in Philippines. With this market report‚ you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections. The Coffee in Philippines market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes
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twiwedi 1. Overview Coffee is a world famous beverage and it is widely drunk in almost every part of the world. The seeds from which this drink is made are actually seeds of the fruit borne by the coffee plant and are called ‘beans’ in trading terms. These coffee beans stand at the 3rd place in the list of legally traded products in the world and are considered to be a very important commodity in terms of trading. 1.1 Coffee history: According to a coffee history legend‚ an Arabian shepherd
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org Documents/Global Crisis. International Coffee Organization. Retrieved May 4‚ 2012‚ from dev.ico.org/documents/globalcrisise.pdf Osorio‚ N. (2003). ICO.org Documents/G-8. International Coffee Organization. Retrieved May 4‚ 2012‚ from dev.ico.org/documents/g8e.pdf Osorio‚ N. (2004). ICO.org Documents/UNCTAD. International Coffee Organization. Retrieved May 4‚ 2012‚ from dev.ico.org/documents/UNCTAD.pdf Prince‚ M. (2003‚ December 3). CoffeeGeek - Coffee Crisis:TechnoServe Releases Fact-Based Industry
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History of Coffee The global spread of coffee growing and drinking began in the Horn of Africa‚ where‚ according to legend‚ coffee trees originated in the Ethiopian province of Kaffa. It is recorded that the fruit of the plant‚ known as coffee cherries‚ was eaten by slaves taken from present day Sudan into Yemen and Arabia through the great port of its day‚ Mocha. Coffee was certainly being cultivated in Yemen by the 15th century and probably much earlier. In an attempt to prevent its cultivation
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Lovely Coffee Coffee is a brewed beverage with a distinct aroma and flavor from the roasted seeds of the coffea plant.Coffee comes in many types of colour such as dark brown‚white‚beige‚black‚light brown‚and more. Coffee was first discovered in the northeast region of Ethopia.Cofee cultivation first took place in southern Arabia‚appears in the middle of the 15th century in the Sufi shrines of Yemen.According to the ancient chronicle‚Omar who was known for his ability to cure sick through
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Currently‚ the price of coffee in the market is very high‚ but farmers receive less money than what they do. Furthermore‚ when world coffee prices rise‚ the price that customers pay in the shops usually goes up too. Yet‚ when world coffee prices fall‚ the price in the shops doesn’t come down. According to www.newint.org‚ coffee is a multi-million dollar industry‚ but the profits don’t go to the farmers who actually work so hard to grow the coffee beans‚ and carry all the risks of failing crops or
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in Switzerland by Henri Nestle n Year of Entering the Indian Market: 1961 First Plant set up at Moga‚ Punjab Brief Overview: In 1930 the Brazilian governmentapproached Nestle to create a new instant coffee that would give the consumer another option and at the same time increase the dwindling coffee exports of Brazil. It took eight years but in 1938 Nestle introduced Nescafe. • 3. Product Range (in India) • 4. STP Analysis Targeting A target market is a set of buyers sharing common needs
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Conclusion 14 References 15 Introduction Starbucks‚ the biggest coffee retailer in the world‚ grows from a small‚ regional business into the undisputable leader in the specialty coffee industry. It arrives in the UK in 1998 with the acquisition of Seattle Coffee Company in the UK as its starting point. As soon as it expanded‚ many native coffee stores were driven out of business and other big rivals were forced to quicken their growth to beat this new
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Case study Title: Starbucks Executive summary: Starbucks has successfully established itself as the premium coffee leader in China with great brand recognition and high customer satisfaction. Its inspirational‚ progressive‚ professional and intellectual image has been widely accepted by a variety of the Chinese l customers including. External environment impacts the enterprise ’s business to a large extent. While a company cannot change the external environment‚ internal business strategy can
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