Biographical information: Good Evening‚ my name is Michael Dell and I am the founder and CEO of Dell‚ Inc. I am 43 years old and live in Texas with my beautiful wife Susan and our 4 children. Abilities‚ traits‚ and experiences: You may not believe this but my fondness of computers started when I was 15 when I took apart an Apple computer and rebuilt it. Well obviously there were no classes on being an entrepreneur in high school‚ so I had a lot to learn on my own. Later on while attending
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| Page No. | 1.1 | Dell Computer Corporation : An Example of Free Enterprise | 03 - 08 | 2.2 | Esprit is No Longer ‘Little Utopia’ | 09 - 15 | CASE 1.1 DELL COMPUTER CORPORATION AN EXAMPLE OF FREE ENTERPRISE Questions for Discussion * Question 1: How does an entrepreneur like Michael Dell view profit? From the point of view of an economist or from a business perspective? Explain. Answer: Dell Computer Corporation
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1996 profit margin of 5.1% remains constant‚ profits will fund $405 million of the additional assets. Dell would require additional funding of $315 million. 1996 Profit Margin: Net profit/sales = 272 000 000 / 5 296 000 000 = 5.136% 2) The second liability assumption is that liabilities remain at 1996 sales ratios. With this assumption‚ Dell has excess capital of $217 million. This is consistent with the adjusted sustainable growth calculations
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Findings Dell started out as a direct seller‚ first using a mail-order system‚ and then taking advantage of the internet to develop an online sales platform. Well before use of the internet went mainstream Dell had begun integrating online order status updates and technical support into their customer-facing operations. By 1997‚ Dell’s internet sales had reached an average of $4 million per day. While most other PCs were sold preconfigured and pre-assembled in retail stores‚ Dell offered superior
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Marketing Mix DELL Dell is one of the leading Consumer durables brand. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position. Product: Dell believes that‚ ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’. Dell provides a wide variety of both business class and home/consumer class products and services. Dell designs‚ develops‚ manufactures
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The strategy Dell currently implements is the cost leadership and maximizes the operational efficiency. This strategy is accomplished through the low cost to reach the low price product and service to obtain the larger market share in order to generate more profit. On the other hand‚ Dell attempts their excellent supply chain model to control their inventories in low level and maintain the high quality production. Moreover‚ Dell motivated their employees to be nimble atmosphere to deal with unexpected
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Q. 1) Describe how Dell (case 1‚ pp. 143-145) has influenced visibility‚ consumer behaviour‚ competition‚ and speed through the use of ICT in its supply chain. [Answer in 100 words] - > Dell is known for its hyper-efficient supply chain system‚ which has been made possible through effective use of ICT: * Just-in-time operation was made possible through constant vigil on available stock‚ communication with supplier and regular demand forecasting * Consumers were able to track their order
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Michael Dell – Leadership Case Study Case Study Please note: This case study was compiled from published sources‚ and is intended for use as a basis for class discussion and for information purposes only. While care is taken to ensure correctness of the facts‚ accuracy of information cannot be guaranteed and the content should not be taken as a substitute for professional advice. Unauthorized distribution of this document electronically or otherwise is prohibited. Please contact info@casestudyinc
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Figure 3.1 : Dell Inc Dell was founded in 1984 by Michael Dell‚ he started his business by selling computer systems directly to customers this kind of business model eliminates retailers that add unnecessary time and cost and let him to know what exactly customers need. In 1996 the dell company started selling it’s product on the Internet‚ this was a very big step for dell to become one of the biggest companies which started applying e-business solutions on it’s business transactions. Dell is enhancing
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