Dell Computers Sales Function Paper Week One MKT-445: Sales Tools and Strategies The company chosen is Dell Computers. Dell is a computer sales-oriented company that began in 1984 by Michael Dell in Austin‚ Texas. Dell Computers focuses on customer satisfaction. This does not stop at the final purchase of a computer. This satisfaction started with the idea and the design‚ manufacturing‚ packaging‚ the sale‚ and continues with the technical support after the sale has been made. Without the
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Statement of Purpose The purpose of this paper is to identify motivational techniques that are being used in different organizations. The three organizations that will be analyzed are Dell‚ Hewlett-Packard‚ and Motorola that are named in the top Fortune 500 companies. These companies build on the principle that individuals act in ways to take full advantage of the value of exchange with the organization. Research and theory building in goal setting‚ reward systems‚ leadership‚ and job design have
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CASE STUDY- DELL INC ASSIGNMENT #2 By: Muhammad Salman ( Syed Ahmed Farooq Wasti ( Kamran Ullah Khan ( References: www.apple.com‚ www.dell.com‚ www.hp.com‚ www.ibm.com Finance.yahoo.com‚ www.gateway.com‚ www.sec.gov/edgar.shtml )_______ )_______ )_______ Introduction • Dell computer was founded by Michael Dell at age of twenty one in his dorm at the University of Texas‚ Austin. Initially the name of the company was PCs Ltd in 1984 but later it was changed to Dell Computer in 1987 when
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Dell Computer Case Study Nova Southeastern University Dell’s Success Michael Dell at the age of 19 founded Dell in 1984‚ a company best known for selling affordable personal computers and laptops. As a pre-med freshman at the University of Texas at Austin‚ Michael starts a new computer business under the name of PC’s Limited. His vision carried over to Dell with the idea of customer experience as a differentiator with risk-free returns and next-day‚ at-home product assistance. Dell a very successful
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Dell Situation Analysis and SWOT By: Nicole Saathoff History Dell was started in 1984 by a college student‚ Michael Dell. Dell started the company off out of his college dorm room. He bought IBM compatible computer parts at wholesale prices and built computers that resembled IBM models. He sold them to people looking for a PC but not wanting to pay the retailer prices. After making $80‚000/mo‚ he dropped out of college and started Dell Computer Corp.(Free Encyclopedia of Ecommerce) He started
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Dell: New Horizon case analysis Problem Dell being one of the most successful companies in the PC industry has a very different path than its competitors. Having a unique strategy‚ Michael Dell has succeeded on positioning it company among its rivals. After many years of success the company is now evaluating it potential to expand. The fast growth of the PC industry opened doors to many industries and challenging Dell’s growth share and revenue. In
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Case DELL—USING E-COMMERCE FOR SUCCESS The Problem/Opportunity Founded in 1985 by Michael Dell‚ Dell Computer Corp. (now known as Dell) was the first company to offer personal computers (PCs) via mail order. Dell designed its own PC system (with an Intel 8088 processor running at 8 MHz) and allowed customers to configure their own customized systems using the build-to-order concept (see Chapter 2‚ Appendix 2A). This concept was‚ and is still‚ Dell’s cornerstone business model. By 1993‚ Dell had become
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HBS CASE: BUILDING A SOCIAL MEDIA CULTURE AT DELL Answers from Chenghao Zheng (Chuck) 1. Why has Dell been successful at building a social media program? Dell developed a social media program that helped solve customers’ problems‚ improve Dell’s reputation‚ and educate customers. It depended on social media to improve sales‚ predict trends of the market and create the better brand perception online. The company builds the business case for social media‚ which creates an astonishing model to reduce
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main features of Dell direct sale model 5 3.0. SWOT Analysis 6 3.1 strength 7 3.2. Weakness 8 3.3. Opportunity 8 3.4. Threat 9 4.0. Problems of Dell direct sales model 9 4.1. Internal factors 9 4.2. External factor 11 5.0. Recommendation 12 6.0. Reference 14 Hartline‚ Ferrell. (2011).Marketing Management Strategies. International Edition. 5th Edition. South Western Cengage Learning: Canada 14 1.0. Introduction In the newest magazine named “Fortune”‚ Dell is No.51 of 500
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analyzing Ford’s existing supply chain‚ I realized the main issues that Ford have are its large base of suppliers‚ suppliers does not have enough IT capability to support the requirements of Ford and it appears that Ford and their dealers have not too much communication in obtaining the accurate forecast. Meanwhile I am also aware of its highly complex nature of auto manufacturing comparing with computer industry. It would be applicable for the customers to place order online as all their concerns
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