Setting up a fast food joint in India (Feasibility Report) Prepared By: Alankar MBA – International Business Indian Institute of Foreign Trade‚ Delhi Introduction Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food‚ typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. Also
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Dr. Lee Eng-102 04/10/2014 Fast Foods Fast foods are not new phenomena; these are foods that are quickly prepared and served. It traced its origin in the US in the 1950s. In a typical setup‚ these foods are served in restaurants‚ and other food outlets close to the people. The ever growing popularity of such foods has been to blame on the laziness of the people (especially college students) who seem to prefer precooked meals to well cooked meals. These types of food are common among the children
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The Fast Food Problem It seems that The United States is always striving to be the “number one.” The nation with the most billionaires. The nation with the most roads. The nation with the most powerful military. These are all great achievements‚ but not all catagories are good things to be number one in. For example‚ percent of population that is overweight. The United States happens to be on the very top of this category. The United States is the nation with the highest percent of people who are
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Throughout Fast Food Nation‚ there are many topics and issues discussed that bring the reader to question one’s self and their eating habits. While reading through‚ I had a burning question that seemed like a reasonable thing to wonder. How was fast food evolved or changed since it’s upbringing? With a little research and some strategic digging‚ I was able to find some information that would lead me to a satisfying answer. With the start up of McDonalds in the late 1940’s‚ fast food was a new and sketchy
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regulatory controls‚ growing base of consumer power and its own set of business "rules‚" the multinational corporations (MNCs) find it challenging to enter the Asian market successfully. Most MNCs are reassessing their existing strategies or formulating new strategies to sustain their growth (4). With regional exports exceeding $1.3 trillion‚ the East Asia and Pacific region’s share of trade in GDP is the highest in the world. (Global Development. Finance Report. 2006). The economy of South Korea
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Fast Food in the United States Food prepared quickly for consumers is how we define fast food. Fast food restaurants main purpose is to provide food in a short amount of time for the customers. They are inexpensive‚ quick‚ and convenient. The first or the earliest fast food restaurant that had started this fast food chain is the infamous McDonalds. The first McDonalds was not how the current one is like now. It was actually a restaurant that served barbeque foods in the 1940s. The brothers
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bring a new product of fast food into the market. Nowadays fast food has become one of the popular selections for people in their lifestyle‚ so Gap is planning to venture into the fast food industry with the new slogan; Fast Food Can Be An Icon Of Fashion. The target audiences are customers of Gap and also tourists around Malaysia of ages from 18 – 28. Objective: 1. Using posters‚ internet‚ and online advertising to convince customers in Gap store that Gap is opening a new trend of fast food into
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Fast Food Nation The first half of the book Fast Food Nation written by Eric Schlosser expresses the profound outcomes of fast food in America starting from its creation to today. Some of these examples include: more employment opportunities for teenagers‚ the creation of successful franchise owners‚ and a new revolutionary way to buy food. Schlosser talks about the major effect that fast food companies have made in the life of teenagers. According to Schlosser‚ “Teenagers have long provided the
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Over the past few decades‚ American’s increase in food marketing to children has closely tracked their increase in weight. Since 1980‚ the number of obese children has more than doubled to 16 percent. It soon becomes a big issue in our society because it threads American children’s health which causes them to consider fast food as their “primary meal”. Then the society starts to think who to blame. Is it the fast food companies’ false marketing or the parents’ responsibilities? According to the articles
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problem‚ we point fingers at restaurants like McDonalds‚ saying their foods and serving sizes are to blame. However‚ I would argue that our lifestyles are really to blame. We are so busy that we go to fast food restaurants instead of eating healthy meals at home. Until we stop ourselves‚ from going too fast food places and from eating other premade food‚ the problem of obesity in the US will not go away. Customers at fast food restaurant have been known to blame restaurants such as McDonalds‚ Burger
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