19/10/2012 SESSION 1 THE GLOBALIZATION IMPERATIVE Today’s Agenda (Chapter 1) • 1. Why do we need to understand Global Marketing • 2. Globalization of Markets: Convergence and Divergence • 3. International trade vs International business • 4. Evolution of Global Marketing 1 19/10/2012 Overview • Increasingly global environment for today’s marketing manager • However‚ not a new phenomenon – The Silk Road – Trade Routes from Ancient Rome • The focus should be not the nature but
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Compose an essay addressing the overall theme of globalization from the regions covered in module 9 and 10‚ but specifically focuses integration and change of cultural identity‚ indigenous peoples‚ Micro-states. Explore the varying demographic structures and the environmental issues posed by the various agricultural systems and other primary economic activities‚ as they affect these regions and the world. South Asia’s recent decline in fertility shows a distinct pattern geographically. Sri Lanka
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Impact of Microsoft on India as a result of Globalization. Globalization is the international integration coming up from the interchanging of worldviews‚ products‚ ideas and other aspects of culture. An example of this‚ when India’s largest foreign company invested into India‚ Microsoft India Private Limited which is a subsidiary of US software giant Microsoft Corporation. There are several benefits and disadvantages of Microsoft coming into India. The benefits are global learning‚ rapid industrialization
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Globalization of Food and Culture Trevor Reinhardt ANTH 0780 McDonald’s vs. Culture: Who Influences Who the Most? McDonald’s is a major fast food restaurant known by millions of people worldwide. One of the places McDonald’s has expanded to is Hong Kong. After reading the article “ McDonald’s in Hong Kong: Consumerism‚ Dietary Change‚ and the Rise of a Children’s Culture‚” written by James Watson‚ and consulting globalism in our textbook‚ I will take a closer look at the globalizing influences
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Contemporary World Culture Globalization of McDonalds Globalization has affected almost every aspect of life in most all countries around the world from economic to culture with the exchange of goods‚ services and ideas influencing cultural changes around the world. Food is an important element in defining culture and the globalization of McDonald’s is huge. Most people when they hear the name McDonald’s immediately think of America. Equating McDonald’s with America is sensible since they opened
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The disadvantages of globalization 1. “The general complaint about globalization is that it has made the rich richer while making the non-rich poorer. It is wonderful for managers and investors‚ but hell on workers and nature.”1 2. Multinational corporations are accused of social injustice‚ unfair working conditions (including slave labor wages and poor living and working conditions)‚ as well as a lack of concern for the environment‚ mismanagement of natural resources‚ and ecological damage. 3.
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GLOBALIZATION EVOLUTION OF GLOBALIZATION The term globalization denotes “globe” as a single market. Product presence in different Markets of the world. Production base across the globe. Human resources from all over the world. International investment Transaction involving IPRs. The advent in ICI(information‚ communication and technology) Rapid economic liberalization of trade and investment The mobility of people and transactional moves The reach of satellite channels‚ internet etc.
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in the same economic activity. On the other hand‚ the "global economy" is one in which goods‚ services‚ people‚ skills‚ and ideas move freely across geographic borders‚ ie the range is no longer just national but spreads to other countries. Globalization on the other hand‚ is the diffusion of innovations worldwide economic and political and cultural adjustments that accompany it‚ fostering international integration‚ which has increased substantially over the past generation‚ and through it‚ globalized
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Measuring Globalization: KOF’s Index Submitted by S.M. Manzoor-E-Khoda Measuring Globalisation: Globalisation is not a new phenomenon. From the ancient era‚ people used to share their ideas in need of their livelihoods‚ survival. Globalization is a broad concept‚ used to describe a variety of phenomena that reflect increased economic‚ social and political interdependence of countries. Thus globalisation indicates global interactions‚ in terms
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Introduction Globalization‚ which is fundamental element of this work‚ is a powerful and real aspect of the new world system that represents one of the most influential forces in determining the future course of the planet. It has many dimensions such as economic‚ political‚ social‚ cultural‚ environmental‚ security‚ and others. This peace of paper is firstly focused on describing concept of globalization‚ its origin‚ four types of changes‚ and several examples of globalization. Secondly is mentioned
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