Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. The company’s macro-environment consists of six major forces that impact on organizations. The six major forces are demographic trends‚ economic trends‚ natural trends‚ technological
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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Macro environment is the external and uncontrollable factors that influence a company’s or product’s development. Billabong must know the value of each of the macro environment factors; such as‚ economic‚ demographics ‚ and lifestyle‚ technology and natural forces. Before companies‚ or in our case Billabong‚ produce a new products‚ they should study each macro environment force carefully. Each force have its effects on the market. Economic forces affect the consumer buying power and spending
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CONCERN FOR THE ENVIRONMENT Environment refers to everything that surrounds and influences an organism. Our environment is getting worse day by day‚ and we are suffering for other people and our mistakes. We might not be able to see all of the bad things in our environment‚ but they are for sure there. This could affect our families and our future one day. There are some problems affecting the environmental stability‚ namely- ozone depletion‚ enhanced greenhouse effect‚ global warming‚ and climate
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population and economic growth. Though it did change the world for better in many ways‚ the Industrial Revolution embarked a major turning point in the relationship between humans and their environment. In my paper I will discuss how the rapid changes of mining‚ factories‚ and urbanization negatively impacted the environment. “Carbon-based fuel use began in the late eighteenth century. The Industrial Revolution was ushered in by the use of coal.” (Shepard‚ 2008) Coal was used as a fuel source for heating
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ENVIRONMENT I. Introduction Pakistan and other developing countries around the world are increasingly becoming conscious of the fact that‚ the pursuit of growth and development places a heavy burden on sustainability for now and for the foreseeable future. Development‚ sans environmental aspects is counter productive in sustaining the pace of progress. The Government of Pakistan believes in the creation of opportunities for the present generation without compromising on the potential of
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The Holding Environment By David Wasdell A critical analysis of D.W. Winnicott’s papers in ‘The Maturational Processes and the Facilitating Environment’‚ with particular attention to Winnicott’s thesis that anxiety originates in the breakdown of the post-natal holding environment. Produced By: Meridian Programme‚ Meridian House‚ 115 Poplar High Street‚ London E14 0AE‚ Hosted By: Unit for Research into Changing Institutions (URCHIN)‚ charity reg. no. 284542 Web-site: www.meridian
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PRESERVE ENVIRONMENT The environment means the natural surroundings that we live in. This includes the trees‚ the plants‚ animals‚ mountains‚ rivers‚ oceans‚ sky‚ etc. The nature around us is the very essence of our survival and sustenance. Therefore it is the responsibility of every citizen of the world to preserve the environment and keep it safe as there are efforts to destruct it from many sources. Our earth abounds in natural resources and therefore we have no right to destroy them. Man
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International Journal of Business and Social Science Vol. 2 No. 20; November 2011 Work Environment‚ Service Climate‚ and Customer Satisfaction: Examining Theoretical and Empirical Connections Padmakumar Ram Director of Experiential Education & Associate Professor‚ School of Management‚ New York Institute of Technology Sixth circle - Zahran Street‚ P.O. Box 840878‚ Amman 11184 Jordan Swapna Bhargavi . G Research Scholar Sri KrishnaDevaraya Institute of Management Sri KrishnaDevaraya
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