Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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------------------------------------------------- The Indian Premier League (IPL) is a professional league for Twenty20 cricket championship in India. It was initiated by the Board of Control for Cricket in India (BCCI)‚ headquartered in Mumbai‚Maharashtra[3][4] and is supervised by BCCI Vice President Rajeev Shukla‚[5] who serves as the league’s Chairman and Commissioner. It is currently contested by nine teams‚ consisting of players from around the cricketing world. -------------------------------------------------
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IPL 2012 with lot of expectations and fanfare is just about to roll out in a few days and as the history of this version of cricket shows‚ in the country which is now called to be the Mecca of cricket‚ IPL with its star lit‚ glamour rapped extravaganza is likely to become the talk of the time. This year after the heavy crash of Indian squad’s fighter jet in Australia‚ there had been a sudden drop of public interest in cricket but once the news of the auction of the players reached the media‚ the
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“IPL’s Cricketainment is a marketing and branding case study” MTI MTI’s Delhi based Shanker Bhattacharyya shares MTI’s strategic thoughts‚ analysis and learnings from the IPL Q: Is IPL a brand success‚ a media success or both? How do you describe IPL? Convergence of Cricket‚ and entertainment‚ one can describe this as cricket tournament‚ an entertainment event or a media spectacle! “Cricketainment” perhaps? The lines get blurred at times. If we are to go back few years‚ the idea was mooted for the
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Future of Test Cricket Big-time cricket all looks so rosy. It is at the start of a $1.1 billion (£550m) television rights deal for international tournaments‚ which should keep the wolf from the door until 2015.(ICC) It is weeks away from the quite astonishingly lucrative Indian Premier League(IPL)‚ a Twenty20 competition from which most of the leading cricketers in the world will reap rewards beyond their dreams and avarice. Money has done a lot of talking. Couldn’t be better? Don’t believe it.
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IPL Team Owners‚ Sponsors and Brand Ambassadors Ads by Google Franchising Opportunity www.TheScholarsHub.com Get Our Tuition Center Franchisee. An Investment Of Only 5-10 Lakhs! Following are the team owners of IPL T20 Cricket Teams. Bangalore Royal Challengers • Owner - Liquor Baron Vijay Mallya (UB Group) • Captain – Kevin Pietersen. • Coach – Ray Jennings (South Africa) • Sponsors – Royal Challenge and other UB brands like McDowells and Bagpiper. • Brand Ambassadors – Katrina Kaif‚ Deepika
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IPL – A BOON OR BANE Twenty20 as a game has finally emerged now - after the World Cup was staged last year; this is the next prominent step. It remains to be seen if this format is used to the best impact or is it being treated just like the proverbial golden goose? With the Indian Premier League season in full bloom‚ the cricketing world has suddenly become exciting and entertaining as never before. The Indian Premier League has brought about a lot of firsts – with the auctioning of cricketers
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whether IPL or the Indian Premier League is a boon or a bane to the game of cricket at large. Opinions vary‚ as is the case with any cricketing question in India and the number of opinions is equal to the number of people. And as ever‚ everyone would conclude that there are both sides to the question and therefore it is hard to reach a consensus.. Advantages * One of the most important advantages of the IPL is that we can see a lot of international cricket players
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The Indian Premier League (IPL) came‚ many saw‚ and it conquered many territories and has the potential of impacting many more! Mr. Lalit Modi‚ the Chief Commissioner of IPL‚ has successfully changed the rules of the game. With it being now confined to the archives‚ it has become a paradigm for many management concepts successfully manifested in its planning and execution. Particularly‚ the fields of HR and Business Strategy can take away a lot from it. Some of the areas are – Strategic Planning:
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NO: 81 New Gate Streets London EC1A 7AJ‚ United Kingdom. E-Mail: iplcricketprom1@live.co.uk TEL: (+44) 8712341335 IPL CRICKET AWARD-2013 ATTENTION DEAR WINNER: This is a notification that your (E-mail) has Won the sum of £;500‚000.00 GBP Five Hundred thousand Great Britain Pounds Only‚ From IPL CRICKET AWARD UK with one Nokia lumia 920 model promotional by Pepsi bottle company UK and International® Award Promo‚ Held in United Kingdom And All Over Asian . Contact Claim Director
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