The main issues encountered in the case to be discussed deal with ethics‚ discrimination‚ promotion and cultural values. In this case‚ an Indian company‚ Hindustan Lever LTD‚ launched a promotion campaign that relates fairness with success in a country where the color of your skin has a social meaning. By doing so‚ the company was explicitly saying that dark skinned people couldn’t be successful neither in their professional nor in their private lives. Even if this conception is or was part of the
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OB Define Values. Critically evaluate “Allport Vernon” classification of values. How values effect the business processes? Values are defined as the guide or systematic information stored in an individual to decide for him/her what is right or wrong for better well being. Values are a set of guidelines that inform your behavior within any given culture. Values form the basis of our behavior. They are the guiding principles behind our behavior and help us decide the dos and don’ts. For example
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Many Cultural Worlds: Subcultures and Countercultures A subculture can be defined as a set of cultural characteristics shared among a group within a society that (1) are distinct in some ways from the larger culture within which the group exists‚ but (2) also have some features in common with the larger culture. Some case studies can include: Hip-Hop‚ Computer Geeks‚ Dead Heads‚ Bikers‚ Ravers‚ Skaters‚ and Goths Subcultures are groups whose values and related behaviors are so distinct that they
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1. Discuss the four components of corporate social responsibility and how they relate to a charitable campaign such as (Product) RED. (Product) RED shows their corporate social responsibility by engaging different companies that have products that "we" as the consumers use every day. Also‚ by engaging a great cause as the Global Fund to fight HIV/AIDS in Africa shows they are making an effort to society to fight this devastating disease. (Product) RED showed their ethical and moral responsibility
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and globalized political world‚ the challenge of the media is to provide extensive coverage of global politics and to examine the impact of these influences in specific national contexts. The mass media has a role to influence socio-political and cultural settings. Numbers of researchers have been conducting studies worldwide to investigate what they might contribute to an understanding of the economic and other factors that influence mass media‚ and how the media in turn influence the political climate
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Breaking the Norm Project For my breaking the norm project I did a quite simple‚ yet effective action that definitely broke the norm of a regular society. Before I carried out my experiment I made some predictions as to the potential outcomes of what I was going to perform. I went a full day greeting at least two complete strangers in each place I went to in a single day. I went to a grocery store and Dick’s Sporting Goods. I got some mixed reactions that depended on age for the most part. First
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Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University‚ Stanislaus Alfred Petrosky California State University‚ Stanislaus Edward Hernandez California State University‚ Stanislaus Robert Page‚ Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings‚ that is‚ a product plug generated via the fusion of advertising and entertainment. While product placement
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and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not‚ as marketing invariable does‚ view the entire business process as consisting of a tightly integrated effort to discover‚ create‚ arouse and satisfy customer needs." In other words‚ marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs Market consists
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have chosen to write about why cultural universals pose a problem for moral relativism in this paper. I will begin by defining cultural universals (CU). Then‚ I will cite examples of such theory and continue by applying them to situations in which these similarities can be seen. Next‚ I will discuss how we can convince ourselves that a given standard of behavior is in fact a cultural universal. I will then define moral relativism as well as provide examples of cultural differences that are often
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Activities to Promote Safe Driving Traffic accidents kill young drivers and their passengers more than any other age group‚ partly because kids don’t have the experience that older drivers have and also because kids do mindless things when they drive‚ sometimes due to peer pressure or just lack of awareness. Distractions such as cell phones‚ eating‚ grooming‚ talking‚ texting and fiddling with the radio can cause automobile crashes. Wearing seat belts can save lives in accidents. Driver education
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