Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Jodie Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18‚ 2006 Executive Summary Sam Walton ’s first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam ’s first five and dime stores in the 1950 ’s to his opening of the first Wal-Mart in Rogers‚ Arkansas in 1962‚ no one could have predicted the enormous success
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Hello Wal-Mart? BUS: 644 Instructor: Hoskyns-Long Renee Frempong January 28‚ 2013 Location decisions represent a key part of the strategic planning process of virtually every organization. Organization uses a location decision analysis to determine on buying property based on a variety of reasoning. Corporations such as fast-food chains‚ supermarkets and retail stores see location analysis as a tool of marketing when looking to purchase property. (Stevenson 2011)
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Wal-Mart Stores‚ Inc.: A New Set of Challenges Part I Strategic Direction Mission: Wal-Mart is an American based discount retailing store that implements that lower prices will result in higher sales volume‚ so to continue to provide customers with quality goods at everyday low prices will keep our customers satisfied and coming back. Objectives: Short Range: · To have 90% of the customers leave the store satisfied with their experience at the store. Long Range: · To
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What is the ethical dilemma facing Wal-Mart in this case? Do Wal-Mart’s associates also face an ethical dilemma? If so‚ what is it? Wal-Mart is trying to implement the Kronos system which will automate a process that usually requires personal judgment. The Kronos system will create work schedules that are favorable to the company’s profit margin. Wal-Mart will be responsible for the potential conflicts the new system may cause its employees. Wal-Mart employees will face an ethical dilemma too
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In 1962‚ Sam Walton founded Wal-Mart by opening the first Wal-Mart in Rogers‚ Arkansas. Wal-Mart Stores Inc. was incorporated October 31‚ 1969. By the end of the 1960s‚ Wal-Mart had grown to 276 stores in 11 states‚ and Wal-Mart went public in 1972. In 1991‚ Wal-Mart opened its first international store in Mexico City and has never looked back. As of this year‚ Wal-Mart has 8‚446 store and club locations in 15 countries that serve more than 176 million customers every year (walmartstores.com) Every
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What were Wal-Mart’s cultural oversights and how could they more effectively adapt to meet the needs of Japanese consumers? The fact that Japanese consumers buy more fresh products than shoppers elsewhere. That made lowering costs difficult since most farms and fisheries in Japan are small‚ family-run operations that frequently offer better deals on smaller orders rather than on larger ones. The supermarkets in Japan are located in cities and town in every neighborhood‚ and the idea of a retail
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Wal-Mart BUS 644 Operations Management November 6‚ 2011 Introduction Wal-Mart is the largest corporation in the world‚ and it has obviously enjoyed tremendous success. But while many welcome its location in their communities‚ others do not. Some complain that its presence has too many negative effects on a community‚ ranging from traffic congestion to anti-union sentiment to unfair competition. “According to a recent study from Dartmouth ’s Tuck School of Business‚ the entry of a Wal-Mart
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Wal-Mart’s Strategic Value Creation Darien O’Neal Brandman University Business & Professional Studies Business Process Analysis and Innovation BUSU 630 Professor Helen Eckmann April 27th 2013 Statement of the Case Facts The key facts in this case analysis are analyzing Wal-Mart’s weaknesses according to Shahzad Trading & Consulting FZE SWOT & TOWS statements conducted on Wal-Mart and arguing against their theory of Wal-Mart’s Business Strategy. In stating the problem or opportunity
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I have chosen Wal-Mart. Wal-Mart may be the world’s boss inside list company enjoying a lot of the market reveal in the list company. The business provides entertained that situation through the perseverance in direction of fulfilling customer’s requirements and also needs inside greater approach as compared to rivals by giving exceptional high quality products with competing costs. Walmart is usually an National international list institution of which functions the string regarding discount malls
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Executive Summary Memo To: Prof. T. Schuyler Hale From: Rodolfo Nolasco‚ Miguel A Quiroga Jr.‚ Anthony Ramirez‚ and John Ramirez Subject: Hello‚ Wal-Mart? Case Study 2 Restatement of Problem: Wal-Mart is the largest retail corporation in the world. While many welcome its location in their communities‚ others do not. Suppose Wal-Mart has announced plans to seek the approval from the planning commission of a small town to build a new store. Develop a list of the main arguments‚ pro and
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