Product * A good‚ idea‚ method‚ information‚ object or service created as a result of a process and serves a need or satisfies a want. It has a combination of tangible and intangible attributes (benefits‚ features‚ functions‚ uses) that a seller offers a buyer for purchase. The Product Concept * This orientation holds that consumers will favor those products that offer the most quality‚ performance‚ or innovative features. * A philosophy that a good product creates its own market‚
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SUPPLY CHAIN MANAGEMENT: IMPLICATIONS FOR SMALL AND RURAL SUPPLIERS AND MANUFACTURERS Christy Geiger Joel Honeyman Frank Dooley Upper Great Plains Transportation Institute North Dakota State University Fargo‚ ND 58105 March 1997 Disclaimer The contents of this report reflect the views of the authors‚ who are responsible for the facts and the accuracy of the information presented herein. This document is disseminated under the sponsorship of the Department of Transportation‚
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Overall Classification Anytime a company develops a new product or service‚ it needs to be aware that the product and/or service will not last forever. This is important to recognize in the early stages of development so that a firm can maximize their profits during the product’s life cycle. Albeit‚ no company can accurately predict the duration of a product or service‚ any product/service progresses through four distinct phases. Each phase is associated with different costs‚ profits and risks.
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smi8239X_ch01_001-026.qxd 2/27/07 11:22 PM Page 1 CHAPTER 1 Introduction to Supply Chain Management 1.1 WHAT IS SUPPLY CHAIN MANAGEMENT? Fierce competition in today’s global markets‚ the introduction of products with shorter life cycles‚ and the heightened expectations of customers have forced business enterprises to invest in‚ and focus attention on‚ their supply chains. This‚ together with continuing advances in communications and transportation technologies (e.g.‚ mobile communication‚
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informs Vol. 34‚ No. 3‚ May–June 2004‚ pp. 191–205 issn 0092-2102 eissn 1526-551X 04 3403 0191 ® doi 10.1287/inte.1030.0068 © 2004 INFORMS Inventory Decisions in Dell’s Supply Chain Roman Kapuscinski University of Michigan Business School‚ Ann Arbor‚ Michigan 48109‚ roman.kapuscinski@umich.edu Rachel Q. Zhang Johnson Graduate School of Management‚ Cornell University‚ Ithaca‚ New York 14853‚ rqz2@cornell.edu Paul Carbonneau McKinsey & Company‚ 3 Landmark Square‚ Stamford
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How green supply chains will affect and drive the design of next generation logistics and supply chains? Due to the deterioration of global environment‚ increasing concerns of the overall condition of the natural environment have brought the attention on environmental conservation. As Purchasing Magazine (Atkinson‚ 2002) reported that “the most significant factor affecting supply‚ demand‚ pricing‚ and availability of solvents is the environmental issue”. As a result‚ for manufacturers‚ there is
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Possible Overpopulation Solutions The human population growth of the last century is tremendous. It required only forty years after 1950 for the population to double from 2.5 billion to 5 billion. The factors affecting global human population are very simple. They’re fertility‚ mortality‚ initial population and time. India‚ China and USA are the top countries that are currently in crisis because of overpopulation. Many of our basic resources are strained such as‚ food; one out of every seven
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introduction of products and services to stay alive in the market. Continuous learning helps organizations to identify gap between the current business and areas which could be tapped with the help of existing knowledge of the market which is close to our existing area of focus. This fits to services businesses as well as products businesses. Where there is a solution to a problem‚ there is the prospect for a business. One of the many ways of continuous improvement of the business is product/service
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to potential consumers. A typical product policy created by a business for a manufactured product might attempt to manage how the item will be perceived by its target market and could also contain information about how durable the product is. Product policy covers product planning and development‚ product line‚ product-mix‚ product branding or identification‚ product style‚ product positioning and production packaging. It includes product diversification. PRODUCT POLICY
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for 150 years is bound to have their share of hits and misses because fashion is terribly fickle and largely unpredictable. But this doesn’t mean you should ignore your target audience. In late 2002‚ Levi Strauss began a massive marketing push to launch what was being touted as one of the company’s most significant launches in history‚ Type 1 Jeans. The line unnecessarily went to great lengths to accentuate all those signature design details already long-associated with Levi’s‚ such as the red tab
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